Creative Marketing Strategist

About the position

Fanatics Collectibles is looking for a Creative Marketing Strategist to lead the development of emotionally resonant branded content campaigns that connect deeply with trading card collectors and fandom communities. This role is not focused on social short-form or tactical ad writing; instead, it is responsible for shaping big-idea narratives that define our brand and inspire compelling 30-60 second video content. You will serve as the creative translator, taking a brief or business goal and turning it into a powerful, brand-aligned story that can be executed through agencies or production partners. This role sits at the intersection of brand marketing, creative development, and narrative strategy.

Responsibilities

• Lead the development of narrative-driven, campaignable video ideas that capture the emotional essence of collecting and fandom.
• Turn brand or business briefs into clear, compelling creative directions-shaping tone, structure, and story arcs.
• Write or oversee long-form scripts, brand manifestos, campaign storylines, and docu-style treatments that can guide external production teams.
• Partner with internal Brand, Creative, and Marketing teams, as well as external partners, to align creative vision with campaign objectives.
• Work with agency partners to ensure ideas are executed with integrity and remain emotionally impactful through final delivery.
• Understand the collector mindset and sports fandom culture to ensure stories feel authentic and build long-term brand connection.

Requirements

• 7+ years of experience in branded content, creative development, or brand storytelling (in-house or agency).
• A strong portfolio demonstrating narrative-led video campaigns, manifestos, or content that builds brand affinity.
• Exceptional writing and storytelling skills with the ability to shape emotional, authentic creative.
• Experience briefing or partnering with directors, producers, or content studios on brand-level work.
• Strong strategic thinking-able to connect creative ideas to brand and business goals.

Nice-to-haves

• Passion for sports, collectibles, or fandom culture is a major plus.
• Familiarity with creative production processes, especially in short-form or docu-style video.