About the position
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are seeking a dedicated Creative Product Marketing Senior for the Agency & Total Commercial marketing team. The CPM team consists of creative specialists and strategists responsible for delivering campaign concepts and creative assets that differentiate USAA products and support product acquisition goals. The CPM Senior is accountable for the delivery of on-brief creative, on-time creative delivery, inspiring excellence in ideation, execution, and production while fostering collaborative relationships with team members and partners across USAA. The CPM Senior partners closely with internal and external agency partners, stakeholders, and executive management to understand business needs, identify breakthrough creative concepts that support those needs, prioritize work, and identify new capabilities required of the best-in-class creative team. Where necessary this role will also partner with Product, Brand and UX leadership to maintain design consistency across USAA. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.
Responsibilities
- Supports the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.
- Knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.
- Provides insights into management on the creative marketing budget and may partner with external agencies ensuring that business objectives are achieved efficiently.
- Provides input into innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.
- Supports the future strategy and growth plans for all products in the purview.
- Participates in the agile marketing process.
- Supports the process and timeline for delivering integrated marketing plans from business review through activation and optimization.
- Understanding of the Integrated Marketing Communications Plan (IMCP); supports the development of the activation (creative) briefs.
- May provide input into the development of the Brand Strategic Positioning.
- Understands product related regulations, and risk and compliance requirements.
- Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Requirements
- Bachelor of Arts, Bachelor of Business Administration or 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
- 6 years of relevant work experience including hands-on experience in developing and managing creatives.
- Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
- Business acumen in the areas of business operations, industry practices and emerging trends.
- Understands a test-and-learn agenda, with the ability to analyze and interpret test data and create new hypotheses through customer and competitor insights.
- Experience in Product Marketing, including understanding of specific laws and rules that govern consumer products.
- Effective communication skills (verbal and written).
- Strong analytical skills with the ability to analyze and evaluate information.
Nice-to-haves
- Experience developing creative executions that are pointed at solving a business challenge.
- Experience developing creative roadmaps that drive continuous improvement through rigorous test and learn agendas.
- Skilled at using performance data and full-funnel KPIs to measure success, inform creative decisions and future marketing strategy.
- Experience working across paid and owned media channels.
- Experience in both small and large scale video, radio & photography production.
- Experience working in an Agile environment.
- Experience in the Financial Services or Insurance Industry.
- Enjoys collaborating cross-functionally to enhance business outcomes.
Benefits
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program with paid holidays plus 16 paid volunteer hours
- Various wellness programs
- Career path planning and continuing education
