Creator Marketing Associate

About the position

Hinge is looking for a bilingual Creator Marketing Associate to support our growing creator efforts across North America, with a particular focus on leading our expansion into Mexico. In this role, you'll report to the Creator Marketing Manager, North America and work cross-functionally with brand, international, media, and agency partners to build culturally resonant, test-and-learn creator programs. We're looking for a collaborative operator and strategic thinker - someone who thrives in a fast-moving environment, is excited to bring creators into new cultural spaces, and has a pulse on emerging media formats and platform-native behavior. This role is ideal for someone who can move fluidly between execution and ideation, and who's passionate about helping shape the future of how Hinge shows up through creators.

Responsibilities

• Lead creator marketing efforts for Hinge's Mexico expansion, including sourcing and vetting creators, developing briefs, managing reviews and feedback, and overseeing all content delivery in partnership with our local agency.
• Manage always-on creator and podcast programs across North America, overseeing deliverables, usage rights, timelines, and reporting to ensure campaigns are executed with consistency and quality.
• Act as a collaborative partner across internal brand, media, and international teams - aligning on campaign objectives, creative direction, and localization needs.
• Manage agency relationships, ensuring smooth day-to-day operations, clear feedback loops, and alignment across briefs, casting, and campaign timelines.
• Proactively identify test-and-learn opportunities for creator partnerships - including new formats, platform expansion opportunities, or emerging storytelling styles.
• Stay ahead of cultural and platform trends, sharing relevant insights and creator examples with the broader team to inform content direction and casting strategy.
• Help organize campaign wrap-ups, track performance KPIs (engagement, views, sentiment), and synthesize insights into shareable recaps and strategy updates.

Requirements

• Skilled professional in creator, influencer, or social marketing, with hands-on experience managing campaigns or programs from end to end.
• Fluent in Spanish and English - both written and verbal - with demonstrated cultural fluency and familiarity with creator talent and audience behavior in Mexico.
• Proven experience working with or managing external agency partners, including briefing, reviewing creative, and ensuring smooth collaboration across functions.
• Highly organized project manager who can juggle multiple campaigns, deadlines, and feedback cycles without missing details.
• Deep understanding of social platforms, including, but not limited to, TikTok, Instagram, Substack, and YouTube, including platform norms, creator dynamics, and evolving content formats that resonate with Gen Z and millennial audiences.
• A strategic thinker who can identify opportunities, push creative ideas forward, and confidently make recommendations backed by insights.
• Strong collaborator who is comfortable working across brand, media, ops, and international teams, and can adapt quickly in a fast-paced, cross-functional environment.
• Passionate about modern dating culture, emotionally intelligent storytelling, and building programs that reflect Hinge's values of intentionality, diversity, and authenticity.

Benefits

• 401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
• Professional Growth: Get a $3,000 annual Learning & Development stipend once you've been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
• Parental Leave & Planning: When you become a new parent, you're eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
• Fertility Support: You'll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide $10,000 toward fertility preservation. You and your spouse/domestic partner are both eligible.
• Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates- Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
• ERGs: We have eight Employee Resource Groups (ERGs)-Asian, Unapologetic, Disability, LGBTQIA+, Vibras, Women/Nonbinary, Parents, and Remote-that hold regular meetings, host events, and provide dedicated support to the organization & its community.