About the position
The CRM Manager, Marketing Operations is a key position within BioPharm's CRM department and Program Operations team. This role is responsible for spearheading all tasks related to the hands-on campaign execution and tactical management for top pharmaceutical client omnichannel marketing campaigns. This includes being an integral team member in campaign development, demonstrating a strong understanding of Salesforce Marketing Cloud capabilities and being able to align them to campaign objectives, deployment preparation and execution, production vendor coordination, and ongoing campaign monitoring with the ability to identify areas of optimization and report them back to the CRM Manager, Strategic Marketing. The ideal candidate will be comfortable working in a fast-paced team environment with an agile workflow, as partnering with the CRM Strategy counterparts to build and execute upon all channel deployments that align to a campaign's strategic imperatives will be critical to success. The candidate will also manage and prioritize operations focused initiatives for the department, while maintaining key working relationships cross functionally in order to do so. Attention to detail, organization, tech savvy, strong verbal and email communication, proactive follow-up, and maintaining a customer-focused attitude throughout all responsibilities are essential skills for this role.
Responsibilities
- Manage client program operations tasks ranging from deployment preparation, building customer journeys, and scheduling launches to in-deployment monitoring through to completion
- Work closely with CRM Strategy Manager on understanding deployment operations inbounds, upcoming deliverables, and campaign execution objectives
- Campaign target list cleaning and preparation using proprietary List Match Application tool, importing lists to Salesforce Marketing Cloud, LiveRamp, and handoff to production vendor partners
- Campaign Management Application program entry and organization for master database management
- Salesforce Marketing Cloud journey builds and automations for email channel deployments, Dynamic MCM, and triggered campaigns
- Email deliverability monitoring for all in-market email campaigns and refreshing targeting as needed
- Adjusting journeys in Salesforce Marketing Cloud based on CRM Strategy optimization recommendations discussed
- Print production vendor coordination for direct mail and publisher channel deployments
- Print recall survey development in SurveyMonkey platform and scheduling survey email deployments for relevant direct mail channels
- Digital Network asset handoff to Programmatic Campaign Manager for media launches
- Internal test sends for functional and deployment ready email channel assets
- Partner closely with CRM Strategy Manager to finalize pre-deployment checklist and confirmed timing prior to scheduling deployments
- Attend and actively participate in weekly Strategic, Priority, and Tactical CRM Stand-up meetings with Strategy Manager counterparts for operations tasking alignment
- Attend and actively participate in monthly CRM department Salesforce Marketing Cloud capabilities share
- Additional responsibilities as required
Requirements
- 2-3 years of relevant experience in program and/or marketing management
- Healthcare and/or pharmaceutical experience a plus but not required
- University degree with relevant major (Marketing, Business, Communications, etc.)
- Experience working with target list management
- Experience working in Salesforce Marketing Cloud preferred but not required
- Demonstrate strong skills in Microsoft Office, especially Excel and PowerPoint
- Demonstrate very strong communication skills both in-person as well as via phone/E-mail
- Confident, polished demeanor; experience with presenting information to other teams
- Meticulous, detail-oriented nature; high level of organization and schedule/time management
- Ability to manage a large quantity of projects concurrently without dropping the ball
- Passion to work in a fast-paced, data-driven team environment
- Curiosity to ask questions and learn more through data-driven analyses
- Collaborative approach to working with both internal and external teams
- Ability to thrive both independently and with teams, a true self-starter
- Ability to effectively prioritize and execute tasks in a high-pressure environment
Benefits
- Salary range: $72,500 - $78,500
- Total compensation package includes various factors such as professional and academic experience, training, associated responsibilities, and other business and organizational needs
