About the position
The CRM & Marketing Automation Developer will serve as the technical backbone of JCB North America’s marketing database, responsible for transforming disparate data sources into rich, usable contact records that fuel targeted marketing and sales initiatives. This role blends database administration with hands-on development, focusing on building robust customer profiles, increasing the volume and quality of marketable contacts, and ensuring seamless data integration between Salesforce, Oracle Eloqua, and other enterprise systems. By leveraging advanced coding and automation skills, this position directly supports the organization’s ability to reach the right audience with the right message at the right time, ultimately driving customer engagement, lead conversion, and revenue growth.
Responsibilities
- Design, develop, and maintain processes to aggregate, cleanse, and standardize contact data from multiple internal and external sources.
- Manage data integrations between Salesforce and Oracle Eloqua, including field mapping, sync optimization, and error resolution.
- Develop scripts, automation, and transformation logic using Apex, Python, and SQL to create and update contact records.
- Configure and maintain Eloqua contact fields, custom data objects, and segmentation structures in alignment with marketing and sales needs.
- Implement and maintain database hygiene processes, including duplicate detection, suppression list management, and contact washing logic.
- Monitor and improve data quality, identifying gaps and executing enrichment strategies.
- Support marketing automation initiatives by ensuring accurate and timely availability of contact and account data for campaigns.
- Optimize database performance to improve campaign segmentation speed, reporting accuracy, and overall system efficiency.
- Collaborate with CRM and marketing teams to ensure data structure aligns with reporting, lead scoring, and customer lifecycle needs.
- Maintain technical documentation for all data processes, integrations, and database configurations.
Requirements
- Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
- Strong understanding of cleansing and analyzing large sets of data.
- Experience working with Data in Salesforce.
- Proficiency in data visualization tools such as SAP Analytics Cloud, Tableau, Power BI, or Eloqua’s reporting suite.
Nice-to-haves
- Bachelor’s degree in Computer Science, Information Systems, Data Engineering, or related field; equivalent work experience considered.
- 3+ years of experience with Salesforce data management, including Apex development.
- 2+ years of experience with Python for ETL, data transformation, or API integration.
- Hands-on experience with marketing automation platforms; Oracle Eloqua strongly preferred.
- Proficiency in SQL and relational database design.
- Experience with API integrations, REST/SOAP services, and data exchange between enterprise platforms.
- Knowledge of data quality best practices and CAN-SPAM/GDPR compliance considerations.
- Working knowledge of EDA construction equipment datasets and/or Dodge Construction Network datasets.
