WPPposted 2 days ago
Mid Level
Hybrid • Milan, TN
Professional, Scientific, and Technical Services

About the position

We are looking for a talented CRM & Marketing Automation Specialist to join our Transformation team. The ideal candidate will manage projects focused on Salesforce Marketing Cloud for national and international clients and teams as well as other consulting activities as taking part to large bids and pitches.

Responsibilities

  • Design and implement end-to-end email marketing campaigns for diverse clients
  • Provide strategic CRM & Marketing Automation consulting
  • Monitor campaign performance and deliver data-driven insights and recommendations
  • Collaborate with cross-functional teams to ensure seamless campaign execution
  • Stay updated on industry trends and best practices in marketing automation

Requirements

  • + 3 years of experience in a similar role, preferably in a consulting environment
  • Salesforce Marketing Cloud proficiency. Certifications not required but are nice to have
  • Knowledge of Salesforce Marketing Cloud
  • HTML basic, SQL basic, and AMPscript knowledge (nice to have)
  • Proficient in English, both written and spoken
  • Strong Microsoft Office skills, particularly Excel and PowerPoint
  • Excellent relationship-building abilities and commercial mindset
  • Problem-solving skills and results-oriented approach
  • Client-focused attitude with strong commitment to achieving objectives
  • Google Analytics and Google Tag Manager knowledge is a plus
  • Customer Data Platform knowledge is a plus

Nice-to-haves

  • Salesforce Marketing Cloud certifications
  • HTML basic knowledge
  • SQL basic knowledge
  • AMPscript knowledge
  • Google Analytics knowledge
  • Google Tag Manager knowledge
  • Customer Data Platform knowledge
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