CRM Marketing Manager

About the position

The primary responsibility of this role is to manage the resort's CRM program from the marketing perspective. The CRM Marketing Manager contributes and collaborates with the marketing team to determine the ideation, creation, and execution of our online storytelling via guest facing email, app, and SMS methods. The CRM Marketing Manager is analytical, creative, enjoys challenges, is naturally curious, and is an expert in data segmentation, utilization, and implementation via email. This is a resort-based role and not eligible for remote work.

Responsibilities

• Develop engaging organic digital content that supports long- and short-term marketing initiatives to be distributed across email channels.
• Analyze, monitor, and communicate email performance on a regular basis.
• Develop new templates, newsletter content, and new email ideas.
• A/B testing, Quality Assurance, and always looking for ways to improve our email efforts.
• Responsible for email story ideation based on current initiatives, department goals, and recent performance strategy analysis.
• Open the resort's mobile App, including push notifications and information accuracy.
• Pioneer the resort's SMS text messaging program.
• Collaborate with communications manager and profit centers to accurately and effectively communicate promotional material via email.
• Supports marketing and other departments as needed.

Requirements

• Minimum of two years in related marketing roles.
• Intermediate or higher ski/snowboard ability required.
• Ability to work under pressure and adaptable to last-minute changes.
• Ability to work independently in project management as well as collaboratively.
• Strong written and verbal communication skills.
• Salesforce Marketing Cloud experience not required but preferred.

Benefits

• Wages range from $24- $27/ hour, based on experience and qualifications, with room for professional growth and advancement.
• Free Ski and Golf Passes for self and dependents, and access to other Boyne Resorts.
• Resort discounts on dining, retail, lodging, and spa.
• End-of-season loyalty bonus.
• Benefits package includes health insurance, 401 (k) plan, HSA match, dental insurance, life insurance, vision insurance, and PTO.