About the position
Pomelo Care is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend. In this role, you will build, test, execute, and optimize end-to-end, multi-channel owned and paid marketing strategies to drive patient enrollment and retention. You will be responsible for defining segmentation strategies, building and optimizing personalized and real-time patient marketing journeys and campaigns.
Responsibilities
- Own strategic marketing campaign launches including creating marketing materials and managing the approvals process with internal and external stakeholders.
- Architect, build, test, and launch end-to-end, multi-channel automated campaigns (e.g., email, push, direct mail, SMS, social or paid media) bringing to life complex personalization, at-scale.
- Define, scope, and prioritize A/B and multivariate tests to optimize content and channel performance to improve conversion and retention in partnership with Data Science, Product, and Marketing stakeholders.
- Bring new marketing channels and technology to Pomelo by collaborating in strategic use-case planning, advocating for both technical and creative requirements, tool configuration, and migrating campaigns and assets.
- Develop reports and dashboards in collaboration with the Data Science team and report out on insights on campaign performance to identify opportunities to increase enrollment rate, decrease time to conversion, and improve retention.
- Work closely with Marketing, Customer Success, Outreach, and Clinical teams to ensure that marketing campaigns and strategies are adjusted to meet client needs and contractual requirements, while also aligning with Pomelo's care delivery capabilities.
- Ensure compliance and best practices with CAN-SPAM, TCPA, HIPAA, and other applicable laws.
Requirements
- 4+ years of proven experience in lifecycle, growth, CRM, or email marketing.
- Technical complexity in campaign configuration, HTML, CSS, and Liquid logic.
- Deep understanding of martech tools and how they work end-to-end.
- Experience with real-time CDP data pipelines and building connected and dynamic content in automated campaigns.
- Strong analytical skills and attention to detail.
- Experience running A/B tests to drive performance.
Nice-to-haves
- Experience at high-growth digital startups or consulting agencies.
- Experience in B2B2C or B2C marketing.
- Certifications and/or deep experience in ESP platforms such as Braze, Iterable or Adobe Journey Optimizer.
- Experience in martech tool migration and implementation.
- Completion of Reforge or other applicable courses on growth marketing, engagement marketing, or lifecycle marketing.
- Experience thriving in remote-first team settings.
Benefits
- Competitive healthcare benefits
- Generous equity compensation
- Unlimited vacation
- Membership in the First Round Network
