CRM Marketing Specialist

About the position

SpotHero is seeking a CRM Marketing Specialist to join our growing marketing team. In this role, you will be responsible for building, executing, and analyzing B2C marketing campaigns across several channels including email, in-app, push, and SMS. The ideal candidate has strong copywriting skills and can leverage CRM technology and tools to execute high-level communication strategies. This role will join the Campaign team that sits within the Brand Marketing team. You will work closely with other CRM marketers to strategize and coordinate automated and broadcast campaigns within Iterable. You will work collaboratively with the Design, Content, Product, and Supply team to create compelling and cohesive communications that drive consumer and operator interaction.

Responsibilities

• Develop and execute CRM campaign strategy and implementation in Iterable for email, push, SMS, and in-app messaging.
• Create personalized customer journeys and broadcast emails that provide valuable content and drive reservations.
• Create consumer lifecycle journeys and campaigns that focus on retention, engagement and relationship building.
• Write copy that is clear, concise, and on-brand for campaigns including those related to promotions, lifestyle, and product marketing.
• Test, analyze, report on, and work to establish and align key metrics, including deliverability, open rate, click rate, conversion rate and revenue with company objectives.
• Participate in campaign planning sessions, keeping up to date on email and SMS best practices and bring new ideas to the table.

Requirements

• 2+ experience working within a CRM platform such as Braze, Iterable or related systems.
• Experience with handlebar or liquid logic for dynamic personalization of marketing communications.
• Experience building multi-step journeys based on triggered events and data-driven user segments.
• A data-driven approach that uses multi-variant testing to drive improvements.
• Familiar and comfortable working with email HTML. CSS knowledge is a plus.
• Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams.

Benefits

• Career game changer - A truly unique experience to work for a fast-growing startup in a role with unlimited growth potential.
• Excellent benefits
• We cover a generous portion of Medical Premiums, 50% of Dental and Vision Premiums, company-sponsored Life Insurance, a 401(k) with match and immediate vesting, and comprehensive leave policies to meet your needs in creating space for life.
• Flexible PTO policy and outstanding work/life balance - We value and support each individual team member.
• Grubhub weekly lunch stipend for in office days.
• Udemy and Personal Learning Budget - We support the professional and personal growth of our people by providing everyone with learning resources and development opportunities.
• Annual parking stipend - Duh. We help people park!
• The opportunity to collaborate with fun, innovative, and passionate people in a casual yet highly productive atmosphere.
• Our commitment to allyship has been a central driver of how we Respect Fellow Drivers. You'll have the opportunity to be part of Employee Resource Groups, access allyship learning resources, and actively contribute to our ongoing effort of making SpotHero inclusive for all.
• Employee programs to grow and support our people such as Discovery Days for Product and Engineering, Gearing up for Aspiring Leaders, and Mentorship Program.
• A workplace recognized as CityLights award winner by 1871, 2025 Best Places To Work by BuiltIn, Most Loved Workplace Certified by the Best Practice Institute, and recipient of multiple Comparably awards, including Best Company Culture, Best Company for Women, and Best Company for Diversity.