Culture & Community Marketing Manager

About the position

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Responsibilities

• Develop and coordinate execution of content for Instagram in partnership with internal and external partners.
• Develop and manage world-class content that is visionary, culturally relevant, and positively impacts society.
• Influence Instagram's social strategy across owned channels including owning the development of Instagram, understand the social presence of the brand and constantly suggest ways to better position Instagram.
• Identify key moments to activate Instagram brand across global cultural calendar through mix of content, partnerships, and campaigns.
• Conduct strategic project oversight with stakeholders to achieve campaign delivery excellence.
• Perform qualitative and quantitative analysis of cultural, community, technological, media and market trends to inform strategic and creative development for content, partnerships and campaigns.
• Work cross-functionally with teams to ensure that all work is grounded in community understanding, data, and insights to deliver data-driven results.
• Support development of robust measurement plan to ensure content strategy is evaluated correctly and demonstrates business impact.

Requirements

• Bachelor's degree (or foreign degree equivalent) in Economics, Anthropology, Cultural Studies and Comparative Literature, History, Sociology, Social Sciences, Marketing, or a related field.
• Six years of work experience in the job offered or in a marketing-related occupation.
• Managing large scale budgets and content operations.
• Translating insights, ideas, and data into customer value.
• Creating breakthrough campaigns that evolve a brand to reach their target audience.
• Working for a brand creating compelling stories, content or campaigns.
• Working with product, marketing, research/analytics and communications teams at all levels of management, internally and externally.
• Conducting qualitative and quantitative analysis to deliver data-driven results.
• Leveraging cultural, community, technological, media and market trends to provide insights for content, partnerships or campaigns.
• Establishing an integrated marketing approach to build positive brand reputation.
• Developing content in global markets (EMEA, APAC or LATAM).
• Developing marketing strategy briefs including position, audience targeting, communications strategies, cultural analysis, socializing strategy, or creative output.