About the position
Moultrie is looking for a hands-on, customer-obsessed Lifecycle Marketing Manager to bring our customer experience strategy to life. This role sits within the Customer Experience team and is focused on designing, building, and launching lifecycle campaigns that deepen engagement, improve retention, and drive long-term customer value. You’ll collaborate closely with our Senior Manager of Customer Experience, who leads journey mapping and strategic planning, to ensure that each initiative aligns with key customer behaviors and business priorities. While the CX team defines the vision and high-value actions, you’ll be responsible for turning those strategies into targeted, high-performing campaigns across channels like email, SMS, in-app messaging, and push notifications.
Responsibilities
- Translate customer experience strategy into actionable lifecycle programs across onboarding, activation, adoption, upsell, reactivation, and retention.
- Build and manage multi-channel campaigns using email, SMS, in-app messaging, push notifications, and social media, tailored to specific customer behaviors.
- Write clear and engaging campaign content, including subject lines, in-app messages, and calls to action, aligned with our brand voice.
- Create or coordinate visual assets using tools like Canva or Figma to ensure consistent and polished presentation.
- Use customer segmentation and behavioral data to personalize messaging, improve timing, and optimize campaign performance.
- Work closely with the Senior Manager of CX and cross-functional teams to ensure campaign alignment with customer journeys, product launches, and support initiatives.
- Support initiatives that drive high-value customer behaviors and contribute to increased retention, feature adoption, and customer lifetime value.
- Monitor campaign results, analyze performance data, and use insights to improve future lifecycle strategies.
Requirements
- 3–5+ years of experience in lifecycle, CRM, or retention marketing with a strong focus on existing customer engagement.
- Proven track record executing campaigns in platforms like Klaviyo, Iterable, Braze, or similar.
- Strong writing skills and the ability to develop compelling, brand-aligned messaging across multiple formats.
- Proficiency in segmentation, personalization, and behavioral targeting.
- Basic design capability using Canva, Figma, or similar tools for quick-turn asset creation.
- Collaborative, highly organized, and proactive in driving work across multiple teams.
- Analytical thinker with experience using campaign performance data to guide optimization.
Nice-to-haves
- Background in IoT, mobile-first, eCommerce, or lifestyle brands.
- Familiarity with High-Value Action (HVA) frameworks and journey mapping.
- Experience working with Customer Data Platforms (CDPs) or event-driven lifecycle tracking.
- Knowledge of retention KPIs, including churn rate, reactivation rate, and LTV.
- Comfort designing and analyzing A/B tests across channels.
- Exposure to short-form or video content for in-app engagement or feature education.
