About the position
The Customer Lifecycle Marketing Manager at Renuity will be responsible for designing and executing marketing strategies that engage homeowners throughout every stage of their journey—from initial awareness through purchase, installation, and long-term loyalty. This role will focus on building personalized, data-driven campaigns across email, SMS, digital, and direct channels to nurture leads, drive conversion, and maximize customer lifetime value. Working closely with sales, operations, and brand teams, the Customer Lifecycle Marketing Manager will leverage insights to deliver seamless, consistent experiences that strengthen customer relationships and fuel Renuity’s growth in the home improvement industry.
Responsibilities
- Own the full-funnel lifecycle strategy — from lead capture to post-installation engagement — across channels like email, SMS, and emerging platforms
- Build automated communication journeys that nurture leads, increase consultation bookings, and drive higher close rates
- Write and optimize messaging across all lifecycle stages with a focus on clarity, personalization, and conversion
- Develop segmented audience strategies that speak to customers based on their behaviors, interests, and project status
- Work closely with sales, call center, and brand teams to ensure a consistent, cohesive customer experience
- Create and manage A/B and multivariate tests to continually improve messaging, subject lines, CTAs, send times, and more
- Implement and scale nurture flows for post-sale communications, referral campaigns, review requests, and reactivation strategies
- Leverage CRM/CDP data and integrations to drive smarter targeting and personalization
- Maintain legal compliance across all communication channels (TCPA, CAN-SPAM, etc.)
- Pilot and scale lifecycle initiatives across brands, starting with Home Organization and expanding into Bath, Garage Coatings, and others
Requirements
- A builder’s mindset — someone who can take a strategy from concept to execution and optimize it along the way
- 3–5+ years experience managing lifecycle or CRM marketing programs, ideally in a B2C or home services space
- Passion for creating high-converting messages that deliver real business impact
- Hands-on experience with email and SMS platforms (Klaviyo, Iterable, Hubspot, or similar)
- Strong copywriting and editing skills with a clear, customer-first tone
- Data-driven decision making and comfort pulling campaign reports, reading dashboards, and iterating based on performance
- Understanding of CRM data structures, customer journeys, and automation logic
- Experience working cross-functionally across creative, sales, tech, and operations teams
- Ability to juggle multiple campaigns and priorities across several brands at once
- A test-and-learn mindset with a passion for continuous improvement and innovation
