About the position
As a Customer Marketing Manager at HackerOne, you’ll help build our customer communication program and scale our customer advocacy engine. In this role, you’ll identify enthusiastic customers, tell their stories, and spotlight their success across a variety of channels. Your work will deepen relationships, strengthen our brand, and drive pipeline by amplifying customer stories and through the design and execution of cross-sell and expansion campaigns. You’ll collaborate closely with the Product Marketing and Customer Success teams to identify strategic customers, capture feedback, and share insights that help to inform the product roadmap. At HackerOne, we embrace a Flexible Work approach that gives us the freedom to do our best work while also fostering the connections and community that make us stronger. Reflecting this philosophy, this is a remote role targeted for candidates within ~50 miles of Austin, TX; or Washington, DC. We believe this balance of proximity and flexibility gives Hackeronies the chance to occasionally come together – fostering collaboration, connection, and in-person moments that enrich our culture – while still preserving the benefits of remote work.
Responsibilities
- Drive a communication strategy that both informs customers of new product features and drives product usage/advocacy.
- Identify, engage, and nurture customer advocates across regions and industries.
- Partner with content and design to produce compelling assets, case studies, videos, blogs, testimonials, and more that showcase customer impact.
- Coordinate customer references for sales and analyst engagements, ensuring high-quality matches and timely execution.
- Source and prepare customer speakers for events, webinars, podcasts, and media opportunities.
- Embed customer voices into integrated marketing campaigns, product launches, and industry events.
- Develop and run expansion and cross-sell customer campaigns in collaboration with Customer Success and Sales.
- Partner closely with Customer Success, Sales, and Product Marketing to align on high-impact customer stories.
- Manage a comprehensive customer research program to collect, analyze, and action customer feedback (e.g., surveys, interviews, support interactions).
- Maintain program KPIs and dashboards to track performance, advocate participation, trends/insights captured, business influence, and customer satisfaction.
Requirements
- 5+ years of experience in customer marketing, customer success, advocacy, or related marketing roles, preferably in B2B SaaS.
- Proven track record of developing customer relationships and turning them into impactful stories or programs.
- Experience with running expansion or cross-sell sales plays in coordination with Customer Success and Sales teams.
- Strong writing and editing skills with a knack for storytelling that connects with both technical and business audiences.
- Excellent organizational skills and attention to detail, you can manage multiple projects and stakeholders at once.
- Comfortable engaging directly with customers and navigating executive-level conversations with professionalism.
Nice-to-haves
- Experience with tools such as Salesforce, Slack, Monday.com, or customer reference platforms (e.g., RO Innovation, Influitive) is a plus.
- A collaborative mindset and a passion for elevating the customer voice.
Benefits
- Health (medical, vision, dental), life, and disability insurance
- Equity stock options
- Retirement plans
- Paid public holidays and unlimited PTO
- Paid maternity and parental leave
- Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
- Employee Assistance Program
- Flexible Work Stipend
