About the position
The Customer Marketing Manager serves as the strategic link between Marketing and Sales, responsible for driving retailer-specific plans that grow brand presence, shopper engagement, and business performance across key accounts. This role ensures that national brand strategies are effectively translated into tailored retailer programs that deliver against both brand and customer objectives.
Responsibilities
- Partner with Sales and Brand teams to develop and execute customer-specific marketing strategies, including promotional plans, launch toolkits, and in-store/online activation tailored to each retailer.
- Lead preparation for retailer line reviews including data analysis, product positioning, and sell-in materials. Collaborate with cross-functional teams on assortment planning and category storytelling.
- Own the development and management of trade marketing calendars, promotional forecasts, and post-event analysis to optimize spend and ROI.
- Act as the liaison between Sales, Brand, Product Development, Trade Marketing, and Creative to align on timelines, messaging, and execution.
- Manage retailer-specific digital and media programs (e.g., Walmart Connect, Roundel), in partnership with eComm and media teams to maximize awareness and conversion.
- Analyze retailer POS, syndicated data, and post-program performance to generate actionable insights and continuously improve future initiatives.
- Track and manage customer marketing budgets, ensuring accurate allocation, spend tracking, and invoice processing.
Requirements
- Bachelor’s degree in marketing, Business, or related field
- 4–6 years of experience in customer/trade/shopper marketing, preferably in CPG or retail-facing roles
- Strong understanding of retailer dynamics (Walmart, Target, Costco, Amazon, etc.)
- Proven experience developing and executing integrated marketing plans
- Excellent communication, project management, and cross-functional collaboration skills
- Data-driven mindset with proficiency in POS/syndicated data tools (e.g., Nielsen, IRI, Profitero)
- Highly organized with ability to manage multiple priorities in a fast-paced environment
Benefits
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office
