Customer Marketing Specialist (6-Month Contract)

About the position

Lansweeper is seeking a Customer Marketing Specialist on a 6-month contract to support the go-to-market efforts of our combined Lansweeper + Redjack solution. This role is designed for a hands-on, campaign-savvy marketer who knows how to deepen customer engagement and drive adoption, upsell, and cross-sell within an existing base. You'll plan and execute targeted customer marketing campaigns that highlight Redjack's advanced capabilities—such as passive network discovery and application dependency mapping (ADM)—for our existing customer base, with a strong emphasis on enterprise, global strategic, and mid-market segments.

Responsibilities

• Plan and execute integrated campaigns focused on adoption, upsell, and cross-sell of the Lansweeper + Redjack solution
• Build segmented programs aligned to customer profile, lifecycle stage, and high-impact use cases
• Run campaigns across channels: email, webinars, digital ads, nurture streams, in-app (e.g., Pendo), and partner co-marketing
• Focus messaging on use cases such as cybersecurity visibility, BCDR planning, AI usage tracking, and CMDB enrichment
• Work closely with product marketing and customer success to align campaign timing and messaging
• Support field and account-based marketing to activate specific customer segments
• Track and analyze campaign performance using Salesforce, Pardot, GA4, Discern, or Power BI
• Drive improvements through testing, measurement, and iteration
• Report on impact to customer engagement, product usage, and expansion pipeline
• Partner with sales, account management, and customer success to align messaging with growth goals
• Be the marketing point person for Redjack customer campaigns and GTM activation
• Help produce or adapt emails, landing pages, one-pagers, webinars, onboarding flows, and use-case-driven campaign assets
• Ensure messaging clearly communicates the unique value of the combined Lansweeper + Redjack solution and resonates with both IT and security audiences.

Requirements

• 4+ years of B2B demand generation, lifecycle marketing, or campaign execution experience (SaaS preferred)
• Proven ability to run customer-focused campaigns to midmarket and enterprise accounts that drive product adoption and upsell
• Experience with marketing automation tools (e.g., Pardot), Salesforce, and performance reporting tools
• Strong grasp of the IT and/or cybersecurity buyer journey
• Organized, proactive, and able to manage cross-functional input and deadlines
• Clear communicator with a bias for action and optimization

Benefits

• Contract role with flexible, remote work structure
• Collaborative, fast-moving team working on a high-impact product integration
• Opportunity to help shape go-to-market execution for a strategic offering with strong customer demand