Customer Marketing Specialist | Fully Remote US

About the position

Are you passionate about creating meaningful customer experiences that drive satisfaction and loyalty? We're looking for a Customer Marketing Specialist to join our team and lead strategic initiatives that engage and retain our valued customers. In this role, you'll collaborate closely with our marketing, sales, and customer success teams to design and execute impactful campaigns, events, and communications that strengthen customer relationships. From crafting targeted messaging to shaping a seamless customer journey, you’ll play a key role in showing our customers just how much they matter. If you're driven by customer-centric thinking and love turning insights into action, we’d love to hear from you.

Responsibilities

• Analyze customer data and behavior to segment the customer base effectively.
• Develop and implement personalized marketing campaigns to engage and retain existing customers.
• Encourage satisfied customers to become brand advocates.
• Collaborate with the sales team to identify opportunities for cross-selling and upselling to existing customers.
• Ensure consistent and relevant communication with customers at various touchpoints.
• Plan and manage loyalty programs to reward loyal customers and encourage repeat purchases.
• Gather customer feedback and insights through surveys, interviews, and feedback channels.
• Track and measure the effectiveness of customer marketing initiatives using relevant KPIs.
• Collaborate with the marketing team to align customer marketing strategies with broader marketing initiatives.

Requirements

• 2+ years experience in marketing, customer service, or related roles is preferred.
• Basic understanding of marketing principles, customer segmentation, and customer lifecycle.
• Familiarity with marketing tools and platforms is a plus.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw insights.
• Detail-oriented and organized, with the ability to manage multiple tasks simultaneously.
• Strong interpersonal skills and ability to work collaboratively in a team environment.
• Enthusiasm for delivering exceptional customer experiences and contributing to customer satisfaction.

Benefits

• Medical, dental and vision insurance
• 401(k) with employer match up to 4%
• Unlimited Paid Time Off