About the position
The Martech Data Product Manager role resides in CTO (Chief Technology Office) organization within the Enterprise Systems & Employee Technology (TPX) team that enables platform experiences for our workforce to engage the consumers and merchants. In this role, you will help shape the future of customer-centric marketing by building and scaling a 360-degree view of the customer using Adobe Experience Platform (AEP) and Real-Time CDP. As the Martech Data Product Manager, you will enable seamless integration, activation, and optimization of customer data, empowering marketing teams to deliver personalized experiences across multiple channels.
Responsibilities
- Drive strategy & roadmap and own the 360 view of the customer that will be used to drive B2B & B2C marketing experiences.
- Partner with cross-functional teams to design, implement, and manage customer data workflows within the Adobe Experience Platform (AEP) and Real-Time CDP.
- Collaborate with stakeholders to translate business needs into actionable data enablement strategies.
- Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in AEP.
- Act as the bridge between marketing, IT, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility.
- Conduct regular audits to ensure data accuracy, compliance, and alignment with organizational standards.
- Collaborate with QA teams to create robust test cases and validate data integrations for optimal functionality and performance.
- Create and maintain comprehensive documentation for workflows, data dictionaries, entity relationships, and integration processes.
Requirements
- Bachelor's degree in Business, Marketing, Data Science, or a related field.
- At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms.
- Familiarity with Customer Data Platforms (CDPs), preferably Adobe Experience Platform and Real-Time CDP, and a solid understanding of data integration processes.
- Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies.
- Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI).
- Excellent communication skills to bridge technical concepts with business insights for stakeholders of varying expertise levels.
- Exceptional problem-solving skills, attention to detail, and a proactive attitude.
- Familiarity with data privacy regulations (e.g., GDPR, CCPA) and best practices for managing customer data.
Nice-to-haves
- Experience with agile methodologies, project management, and industry-specific trends in marketing and data governance.
Benefits
- Flexible work environment
- Employee shares options
- Health and life insurance
- Resources to help care for financial, physical, and mental health
