Database Marketing Specialist

About the position

Assist the Director of Database Marketing with segmentation, maintenance, analysis, and reporting of the customer database as related to marketing initiatives. This position must also exhibit a high level of professional and personalized guest service that embodies the Company's brand standard and core values (K.E.E.P. - Kindness, Engagement, Empathy and Positivity).

Responsibilities

• Coordinates both internally and externally to ensure all marketing communications are sent out on time.
• Develop reports utilizing MS Excel and SQL.
• Assist in post-campaign and post-event analysis and create reporting for distribution to management team regarding casino offer, new business, event and tournament performance.
• Tracks invoices and assists with budget management.
• Proofreads mail and email communications for accuracy.
• Demonstrate precision in data analysis and data proofing.
• Assists with predictive and post analytics to understand consumer behavior, including implementation of test and control methodology.
• Executes on workflow processes to produce marketing offers and tracking.
• Supports marketing team in execution of promotions and events.
• Assist and participate in Marketing functions as required.
• Other duties as assigned.

Requirements

• Organization skills and attention to detail.
• Ability to maintain priority lists and meet deadlines in stressful times.
• Strong verbal and written communication skills.
• Proficient with Microsoft Office, especially Excel and Outlook.
• Experience with SQL preferred.
• This position requires a gaming license by the Nevada Gaming Control Board.

Nice-to-haves

• 1-2 years relevant experience working in casino industry preferred.
• Bachelor's degree or related work experience equivalent.
• Gaming and/or Marketing background is a plus.
• Knowledge of Aristocrat/Oasis casino management system also a plus.