About the position
At Meta, we believe AI transforms how people and businesses connect and grow. Meta's success and a positive developer experience is key to enabling developers on open source platforms. We aim to cultivate and maintain a healthy generative AI developer ecosystem that embodies and facilitates openness and innovation. Meta is seeking an audience marketing manager to help us grow the awareness, adoption, and sentiment of Meta's Llama (Large Language Model Meta AI) with developers across the ecosystem, including startups and governments. You have experience in building and executing marketing plans in the rapidly moving GenAI and LLM space. You will combine operational day-to-day execution and the longer-term strategic planning to make the Llama ecosystem successful.
Responsibilities
- Grow the awareness, adoption, and sentiment of Meta's Llama with developers across the ecosystem.
- Build and execute marketing plans in the GenAI and LLM space.
- Combine operational execution with long-term strategic planning for the Llama ecosystem.
- Work directly with developers across various sectors including tech companies, startups, and government.
- Collaborate with cross-functional teams including creative, research, analytics, and digital marketing.
- Manage creative production and external agencies to develop impactful marketing campaigns.
Requirements
- 7+ years of professional experience in technology, engineering, or marketing.
- Marketing experience launching and driving adoption of new products and services in the GenAI space.
- Experience working directly with developers in a customer-first manner.
- Experience in cross-functional collaboration with creative, research, analytics, and digital marketing teams.
- Experience managing creative production and working with agencies or internal teams.
- Bachelor's Degree in Business, Marketing, Analytics or a related discipline.
Nice-to-haves
- Interest in GenAI and active membership in the developer community in this space.
- Balance of creative and analytical thinking.
- Experience in executing best-in-class marketing within a measurable and data-centric framework.
