Dickies: Senior Manager, Social & Influencer Marketing

About the position

As a Sr. Manager of Social Media + Influencer Marketing at Dickies, you will play a crucial role in shaping the social media strategy for the brand. This position involves managing primary social platforms such as Instagram, TikTok, and YouTube Shorts, and developing a global brand community strategy. Your responsibilities will include setting global guidelines for social best practices, overseeing agency management, creative briefing, product seeding, and performance reporting. You will collaborate with cross-functional teams to align product selection with campaign priorities and ensure brand safety across all social media posts.

Responsibilities

• Set global guidelines for social best practices for the Dickies brand.
• Oversee social agency, advising on content calendar and follower engagement.
• Work closely with the creative team on asset or editing needs for campaigns.
• Seed product/content and gather curated UGC and influencer-created assets.
• Participate in meetings for content planning and brand strategy.
• Ensure all posts on Dickies social media pages are appropriate.
• Provide weekly, monthly, and quarterly reports on social media performance.
• Collaborate with cross-functional teams to align product selection with campaigns.

Requirements

• 8+ years of experience in social media management, ideally in the workwear or apparel/footwear industry.
• Understanding of the workwear industry and consumer.
• Strong creative eye and briefing skills.
• Excellent communication and organizational skills.
• Ability to work collaboratively with internal teams and external partners.
• Experience in engaging with followers and customers on social media.

Nice-to-haves

• Ability to capture content.
• Experience working with influencers.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Extensive development and growth opportunities
• Competitive compensation package