Digital (3P) Retail Marketing Specialist

About the position

Traeger is on the lookout for a Digital (3P) Retail Marketing Specialist to join our team to help drive our digital business. As our Digital Retail Marketing Specialist, you will be responsible for helping to manage and develop strategy for marketing efforts with our key partners like Home Depot, Ace, and Scheels. You will have experience with 3P digital retail marketplace partners.

Responsibilities

• Create, launch, and manage PPC campaigns, including PLA’s, Banner Ads, Home page placements, etc. to meet company objectives
• Conduct keyword and competitor research and optimize ad targeting to maximize campaign performance.
• Recognize asset and content needs for each retailers’ campaigns.
• Keep a cohesive voice across our retailer’s paid media efforts.
• Test different assets to find what works best on each platform and create roadmaps for each retailer’s best practices/ top performing creative
• Monitor and adjust keyword bids to achieve optimal ad placement, return on ad spend (ROAS), sales, and total advertising cost of sale (TACOS).
• Implement bid strategies and budget allocation based on goals
• Perform in-depth keyword/category research to identify high-converting and relevant search terms.
• Continuously optimize keyword lists, ad copy, and competitors in the space to improve campaign performance.
• Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
• Generate reports and provide insights to stakeholders on campaign performance
• Manage advertising budgets effectively, ensuring campaigns stay within allocated budgets while maximizing results.
• Develop and execute advertising strategies aligned with our objectives and industry best practices.
• Identify opportunities for account expansion and growth.

Requirements

• 3 to 4 years of experience in a similar role
• 3P digital retail marketplaces experience (Amazon, Walmart, Target, Home Depot etc.)
• Excellent written and verbal communication skills
• Proficient in Microsoft Suite (mainly in Excel and PowerPoint)
• Proactive/self-starter - has great work ethic and looks for opportunities to learn and improve
• Passion for data, analytics, and campaign performance/optimization
• Ability to manage multiple projects at the same time and still meet/beat KPI’s
• Great organizational processes to make sure all assigned tasks are completed on time
• Strong team player - be able to work well with team members across different departments

Benefits

• Full medical/dental/vision package to fit your needs
• Tuition reimbursement
• Individual professional development programs & initiatives to help you grow professionally
• Great discounts on all things Traeger