Digital Campaigns Manager Marketing

About the position

The Digital Campaigns Marketing Manager is responsible for leading the organization's campaign strategy, planning, execution, and measurement for our safety and security ecosystem. Working collaboratively with the broader NA Marketing Marketing Teams, this position will identify and prioritize campaigns, channels, promotions, and strategies to drive demand, lead generation, and awareness to our key audiences. We are seeking someone who possesses a passion for digital marketing, has a data-driven decision mindset, is able to grow and nurture relationships with our key working partners, and is ready to spearhead and strategically orchestrate new marketing initiatives in an exciting and rewarding team environment.

Responsibilities

• Lead the creation, planning, and execution of integrated, digital marketing objectives and strategies for our safety and security ecosystem including audience segmentation, outbound email, paid and organic media mix, 3rd party media channel recommendations, and website planning and organization
• Define common campaign goals, structure, and elements to be used across outbound campaigns including but not limited to: Email Automation, Paid Search, Digital Display, Social Media, Google, Bing, and more
• Track KPI's and develop campaigns and strategies that tie back to revenue goals; Perform analyses on the media mix, budget distribution, and segmentation strategy regularly; Work directly with the internal media team to optimize marketing budgets efficiently
• Lead the creation of compelling marketing creative and digital website content in an effort to drive demand through various integrated digital channels
• Continuously test and optimize existing campaigns to improve the customer experience to grow revenue and increase account engagement, leading to cross-sell/upsell opportunities
• Coordinate with key functions (marketing operations, portfolio and pipeline expansion marketing, field marketing, website team, and product teams) to ensure proper go-to-marketing strategy, management and reporting of campaign attribution, online use, and engagement

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 2+ years of marketing experience
• Ability to think 'big picture' and holistically to help drive campaign initiatives to meet demand generation revenue goals
• Go-getter with the mindset to take ownership and drive results; A proactive approach to problem identification and resolution
• Team player who enjoys working closely with other team members
• Exceptional verbal and written communication skills, confident in ability to write short and long-form copy
• Experience working directly with sales leadership, external agencies, marketing operations, graphic designers, copywriters, and other development teams
• Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment
• Experience working with marketing automation platforms (Eloqua a plus), Content Management Systems (i.e. Adobe Experience Manager), and analytics tools (Google Analytics, Tableau)
• Ability to understand marketing data and analysis while developing plans to adjust tactics from these insights

Benefits

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!