Digital Content and Performance Marketing Specialist

About the position

The Digital Content and Performance Marketing Specialist orchestrates content and paid media strategies across a diverse digital ecosystem—including multiple websites (careers, retail, franchise development, extended warranty) and corresponding local and corporate social/listing pages. By optimizing SEO, managing paid campaigns, and collaborating with internal teams and agency partners, this role increases brand visibility, engages various target audiences, and drives business growth.

Responsibilities

• Guide and implement content development across digital channels to achieve SEO objectives, maintain a consistent brand voice and leverage new or updated assets.
• Manage and optimize paid media strategies (Google Ads, Facebook Ads, Yelp Ads) through self-managed campaigns and partnership oversight.
• Research and recommend campaign optimizations (audience targeting, geo, demographic, creative, bid strategy) to maximize ROI.
• Develop or collaborate on creative assets (written, visual, interactive) with internal teams and agencies, ensuring brand consistency.
• Analyze user experience (UX) across brand properties and run testing frameworks to improve on-site conversions.
• Generate regular performance reports using native platforms and Domo to inform strategic decisions.
• Assist with digital training materials for marketing coaches and franchisees.
• Provide domain expertise in website, listing, social media, and email marketing channels to support local franchisees.

Requirements

• A bachelor’s degree in marketing, advertising, communications, or a related field.
• 5+ years of experience in performance marketing, media planning and buying, SEO, SEM, content marketing, or related role with emphasis on digital marketing.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Strong written and oral communication skills, with an emphasis on explaining marketing concepts to non-marketers.
• Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
• Required technical proficiency: Google Ads, Facebook Ads Manager, Google Tag Manager, Google Analytics.

Nice-to-haves

• Experience with email marketing and Marketo
• Experience with Yelp Ads, LinkedIn Ads, and other programmatic Ad platforms
• Adobe Photoshop/Illustrator skills
• Basic HTML/CSS, JavaScript, MySQL, REST APIs and other web technologies
• Experience with content management systems – Scorpion’s CMS
• Experience with consent management systems – Osano
• Experience with SEO/SEM monitoring tools such as Ahrefs, Semrush, or SEOmoz
• Experience in a franchise organization or automotive/aftermarket automotive industry

Benefits

• Hybrid & In-office Work Schedule
• Group Health, Vision, Dental, Disability, and Life Insurance.
• 401K Match
• Employee Stock Ownership Program
• 3 Weeks of Paid Vacation
• 10 Paid Holidays
• Discounted Automotive Repair (at participating locations)
• Employer-paid Financial Wellness Program and App, SmartDollar & EveryDollar