Digital Content & Operations Marketing Specialist - AI Mobile App (Contractor)

About the position

The Digital Content & Operations Marketing Specialist - AI Mobile App (Contractor) position at Baidu USA in Mountain View, California, is a full-time role focused on the localized operations and digital marketing of AI-powered consumer products. The specialist will lead efforts for a mobile app with millions of daily active users, staying attuned to Gen Z culture and viral trends across various social media platforms. Responsibilities include managing content and social media operations, collaborating with cross-functional teams, and organizing community-based activities to enhance user engagement and product growth.

Responsibilities

• Lead the localized operations and digital marketing of Millions of DAU AI app and other emerging AI-powered consumer products
• Stay on top of Gen Z culture and viral trends across TikTok, Instagram, Discord, Reddit, and beyond
• Own and execute end-to-end content and social media operations, including campaign planning, copywriting, design briefing, and performance analysis
• Propose and design in-app content ideas with strong local aesthetic sensitivity and creative instincts
• Collaborate with cross-functional teams to explore innovative AI product growth and engagement strategies
• Organize community-based activities such as college events, challenge campaigns, and digital activations
• Identify and manage partnerships with KOLs/KOCs to amplify reach and cultural resonance
• Drive fast-paced iteration and experimentation to improve user engagement, retention, and viral loops
• Support new AI product launches and iterate 0→1 growth operations

Requirements

• Proficiency in written and spoken Mandarin
• Deep familiarity with Gen Z internet culture and digital marketing across North America
• Strong visual and design sense; able to communicate effectively with designers or independently create mockups
• Experience in social media marketing, creator/influencer partnerships, or content operations
• Has a strong, proven success case in past digital marketing campaigns
• Proactive, resourceful, and comfortable operating in ambiguity
• Able to analyze campaign performance and user behavior to inform creative decisions

Benefits

• Free yummy lunch and dinner every day