About the position
Impinj is a leading RAIN RFID provider and Internet of Things pioneer. We’re inventing ways to connect every thing to the Internet — including retail apparel, retail general merchandise, healthcare items, automobile parts, airline baggage, food and much more. With more than 100 billion items connected to date, and multiple Fortune 500 enterprises around the world using our platform, we solve for a better understanding of our world. If it’s a thing, we’re working to connect it. Join Impinj and help us realize our vision of a boundless IoT— connecting trillions of everyday items to the Internet. We seek a motivated and detail-oriented graduate student intern to join our Marketing Operations team. This internship provides a unique opportunity to focus on assessing our website's technical performance and user experience design. The intern will be crucial in conducting a comprehensive website assessment, analyzing user experience, and providing actionable recommendations for future improvements.
Responsibilities
- Develop actionable recommendations for enhancing our website digital experience, website usability, and technical performance for overall effectiveness
- Define and analyze key user journeys for audiences, with a focus on specific roles. Set audience-specific goals and map user journeys to identify opportunities for improving user interaction and satisfaction
- Collaborate with stakeholders to implement and measure the effectiveness of proposed enhancements
- Perform a competitive analysis to benchmark our website against industry best practices and competitors' websites including providing up-to-date industry trends in digital marketing
- Assist in researching our website's content management system (CMS) to analyze data and make recommendations to inform marketing decisions
- Perform a comprehensive technical assessment of our website properties, including performance, SEO, security, and mobile/browser compatibility
- Conduct usability testing to gather feedback on the website's ease of use, navigation, and overall user experience
- Evaluate the website's accessibility following guidelines such as WCAG (Web Content Accessibility Guidelines)
- Analyze the website's design elements, including layout, color scheme, typography, and visual appeal
- Compile findings and recommendations into a comprehensive assessment report and present your recommendations to stakeholders for review and feedback
Requirements
- Currently enrolled in a graduate program in User Experience, Human-Computer Interaction (HCI), Marketing, Communications, or a related field
- Strong interest in digital marketing, website development, and user experience design
- Basic knowledge of content management systems (CMS) is a plus
- Excellent analytical, problem-solving, and critical-thinking skills
- Strong attention to detail and ability to manage multiple tasks simultaneously
- Ability to work both independently and as part of a team
Benefits
- Gain exposure to senior leadership and industry insights
- Receive mentorship and guidance from early-career professionals
- Build a strong professional network and connect with peers
- Develop valuable skills through hands-on experience and interactive learning sessions
- Access to company resources, events, and networking opportunities
