Digital Marketing Account Manager, Franchise

About the position

Are you passionate about account services and helping clients grow? Do you have experience working with and manage franchise AND non-franchise larger accounts? If so, Ignite Visibility is a leading US-based digital marketing agency. The Account Manager is responsible for developing and managing client relationships that promote retention, growth, and loyalty. This includes and is not limited to all Client Service activities and outcomes in the company relating to client retention, churn, growth, resigns, and up-sells. The goal of the Account Manager is to grow client lifetime value and promote client satisfaction. This role is remote within the U.S. and residents of all 50 U.S. States are eligible to apply.

Responsibilities

• Be a strategic partner to our clients
• Serve as the day-to-day point of contact
• Manage client expectations and strategies from inception to delivery
• Build and maintain strong, long-lasting client relationships
• Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors
• Ensure engagements maintain company margin goals
• Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)
• Establish and implement the Account Management department roadmap
• Client onboarding, support, adoption, advocacy, retention, renewals, and up-sells
• Foster collaboration within the team and across marketing verticals
• Manage client services outcomes to increase retention rates and reduce churns
• Partner with internal teams to effectively solve client problems and provide strategies
• Expand revenue in accounts through cross-selling and up-sell opportunities
• Own the client upsell and renewal process from end to end
• Achieve assigned upsell goals
• Influence client’s lifetime value through customer satisfaction, loyalty, and overall NPS performance
• Drive new business growth through greater advocacy and reference-ability
• Lead client check-in calls & QBRs
• Manage client listening points through surveys, Executive Sponsor sync calls, exit surveys, and more
• Coach production teams through pre-call syncs, on-call feedback, post-call syncs, and consistent identification of growth opportunities for the entire account team

Requirements

• 4+ years experience as an Account Manager, Key Account Manager, Sales Account Manager, or Account Executive in a digital marketing advertising agency supporting franchise clients
• Strong understanding of digital marketing channels such as Paid Search, SEO
• Have a drive to learn and grow in digital marketing knowledge and skills continually
• Experience with B2B & B2C clients
• Franchise or multi-location marketing experience
• Strong sales and client growth skills
• Proven ability to juggle multiple account management projects at a time
• Proven ability to build rapport with clients and problem-solve effectively
• Sharp attention to detail and strong organizational skills
• Excellent listening, negotiation, and presentation abilities
• Collaborative mindset to work effectively with internal teams and assist sales with presentations and proposals
• Proactive in identifying business development opportunities and maintaining industry knowledge

Benefits

• Fully remote work setting
• Competitive salary base + commission & bonus
• Full comprehensive health, dental coverage, vision coverage
• Generous paid vacation and sick time including your birthday off & extra time off around major holidays
• Employee advancement and clear growth potential
• Company-sponsored professional development opportunities