About the position
Under minimal supervision, plans and executes digital product strategy, technology/product development, technology and/or product support and/or customer engagement strategies in support of the company's product and service portfolio. The U.S. FedEx.com Content Experience team in Customer Engagement Marketing is looking for a web content lead to manage experiences across several customer segments and products. Partnering with other web content experience leads on the team, you will create an annual content roadmap plan for fedex.com for your audiences/business units.
Responsibilities
- Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience.
- Partners with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs.
- Provides subject matter expertise to support strategic priorities.
- Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
- Partners with Analytics, SEO and Testing/Personalization teams to inform content opportunities, conduct experimentation and measure/report on web performance.
- Partners with Strategy, Go to Market and Product teams to support business objectives and campaigns to drive revenue via fedex.com, leading cross-functional core teams as needed.
- Manages agencies and vendors to assist with content creation, design and web authoring.
- Performs other duties as assigned.
Requirements
- Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
- Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.
Nice-to-haves
- Experience in Content Strategy, UX or Design.
- Experience using AI/GenAI tools to assist with content creation and design.
- Experience using Adobe Analytics and Adobe Experience Manager (or similar web analytics and CMS tools).
- Experience in both B2B and B2C marketing.
- Strong collaboration and relationship-building skills.
- Excellent communication skills and ability to deliver effective presentations to all levels of leadership.
