Digital Marketing Advisor

About the position

Under minimal supervision, plans and executes digital product strategy, technology/product development, technology and/or product support and/or customer engagement strategies in support of the company's product and service portfolio.

Responsibilities

• Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience.
• Partners with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs.
• Provides subject matter expertise to support strategic priorities.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Performs other duties as assigned.

Requirements

• Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.
• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
• Technical acumen.
• Strong collaboration, communications and analytical skills.

Nice-to-haves

• Define key content themes, editorial calendars, tone of voice, and brand messaging guidelines for digital solutions.
• Define KPIs for content marketing (e.g., awareness, engagement, lead generation) and regularly report on performance.
• Familiarity with content performance metrics and platforms (e.g., Google Analytics, CMS, marketing automation, SEO tools).

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Retirement
• Tuition reimbursement