About the position
Join Team CARFAX as a Digital Marketing Analyst. At CARFAX, we pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We're more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day week continues in Summer 2025! The CARFAX Digital Marketing Analyst will be a key contributor in our strategic analysis for CARFAX products and online behavior. This will include collecting, interpreting, and analyzing data for various products that CARFAX has to offer. This person would be the subject matter expert who utilizes analytics to drive insights and optimize the business. This position will require 3 days per week in the office subject to change with future business needs.
Responsibilities
- Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams
- Create measurement plans and frameworks to support enterprise strategies
- Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business
- Communicate the effectiveness of new product launches, campaign launches, and site changes
- Wrangle data from online and offline data sources to produce insights around customer cohorts and segments
- Manage the production of reporting, analysis, and report automation
- Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation
- Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.
Requirements
- Minimum 3 - 5 years' experience with Adobe Analytics
- Solid understanding of the analytics process from strategy to tagging/implementation to reporting
- Results oriented - strong focus on achieving revenue, conversion, sales, and other marketing goals
- Proactive and self-motivated with a strong sense of ownership
- Highly analytical, detail oriented with strong business acumen and foresight
- Proven track record for problem solving and quality assurance (QA)
- Ability to translate, communicate, and distil metrics into a digestible, actionable marketing frameworks
- Proven ability to wrangle data from multiple sources
- Working knowledge of SQL, Python, or R
- Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
Nice-to-haves
- Experience measuring Email Marketing, Push Notifications, and SMS performance
Benefits
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Great team and collaborative environment
- Casual, dog-friendly, and innovative office spaces
