Digital Marketing Assistant/Associate

About the position

Executive Marketing Strategy, a central division of Hachette Book Group, seeks a Digital Marketing Assistant/Associate to join our collaborative and enthusiastic Direct to Consumer (D2C) eCommerce + Digital Business team. This role reports to the eCommerce & Digital Business Executive Director with a dotted line to the Digital Marketing Manager. The candidate should have excellent written and verbal communication skills as well as design experience and bring a proactive, problem-solving mindset to their work. They should be highly organized and attentive to detail, have a knowledge of and interest in the media industry, and be able to work independently as well as collaboratively. This is a NYC based role. HBG's current hybrid model is 3 days in-office, 2 days working from home.

Responsibilities

• Support the Knock Knock, Em+Friends, and Page-A-Day eCommerce businesses primarily as well as other eCommerce related storefronts and business initiatives.
• Support Digital Marketing Manager with all aspects of workflow.
• Implement marketing emails for the D2C eCommerce businesses (via Klaviyo): work with set templates to build and deploy all email campaigns, test emails for quality assurance, oversee audience targeting and segmenting, and schedule all sends. Implement A/B tests and help strategize for maximum engagement.
• Assist in managing the editorial calendar, selecting titles for promotion, brainstorming new promos, touch base with imprints on cross-promos, helping with on-site merchandising, writing copy, subject lines, and preview text, drafting creative briefs.
• Schedule quarterly D2C eCommerce meetings with imprints to look at opportunities for key seasonal titles, D2C exclusives, and third-party partnerships.
• Support operations and imprints with the product lifecycle of D2C exclusive products from conceptualization to promotion.
• Own the D2C Product Grid, update inventory on a regular basis, and keep managing the product reprints. Be the point of contact between eComm and imprints when we move forward with creating an exclusive product. Work with eComm Associate to manage the production and work with imprints on marketing campaigns, writing copy, and answering all questions about gift set status.
• Implement marketing and merchandising updates on eCommerce websites (via Shopify) as needed to coincide with marketing campaigns.
• Assist with project management for Central Team D2C marketing projects (via Asana).
• Contribute to and grow eCommerce and Social Commerce across social media platforms, engaging with and responding directly to consumers.
• Support title and category specific digital and social media marketing campaigns across multiple social media platforms.
• Support advertising team to strategize and run paid social media advertising campaigns with A/B testing and budget optimization.
• Track, evaluate, and share social media and advertising campaign analytics.
• Partner with other teams and departments, including ALL imprints and publishers, Editorial, Marketing Strategy, and Sales.
• Organize, prepare materials for, and actively participate in meetings.
• Handle general administrative responsibilities for manager and team, including billing.

Requirements

• Interest in book publishing, with a particular enthusiasm for the gift category which encompasses both traditional and untraditional book publishing.
• Proficiency in Adobe Creative Suite (Photoshop), digital photography, WordPress, and Shopify.
• Experience with Email Service Provider platforms (Klaviyo specific experience a plus).
• Additional experience beneficial with Asana, Teams, Google Analytics, Adobe InDesign and Illustrator, Emplifi and Meltwater, Facebook Business Manager, HTML, and CSS.
• Excellent written, verbal, and social communication skills.
• Self-starter with the ability to work within a fast-paced, deadline-observant, and collaborative environment.
• Proactive problem solver who is creative, positive, goal-driven, and detail-oriented.

Benefits

• medical
• dental
• vision
• basic and supplemental life
• short-term and long-term disability
• accidental death and dismemberment
• critical illness
• hospital indemnity
• long-term care
• health and dependent care FSA
• commuter benefit plan
• employee assistance program
• tuition reimbursement
• travel assistance
• 401(k)
• discretionary bonus program
• PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
• group discounts on auto and home insurance and legal services