Digital Marketing Consultant (Sales - Business Development)

About the position

The Digital Marketing Consultant role is a business development position focused on full cycle sales, where the consultant will prospect and close new clients while collaborating with them to provide a diverse set of advertising and marketing solutions. The position requires a highly personable and intelligent individual who can lead sales efforts on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit. The consultant will work from a home office in the Washington DC region, making both tech-based and in-person sales calls with local business owners.

Responsibilities

• Establish and enhance clients' online presence through website development, SEO, local listings, and reputation management on social media platforms.
• Generate awareness and leads through search engine marketing, social media engagement, display advertising, video content, and mobile advertising.
• Grow audience and promote engagement through brand content solutions and social media marketing.
• Manage leads and customers using lead alert systems, engagement tools, and tracking mechanisms.
• Analyze campaign effectiveness using reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.
• Utilize marketing services and solutions to deliver exceptional results for customers.
• Foster partnerships with local businesses to achieve their marketing goals.
• Identify customer needs to develop tailored account plans and client solutions.
• Optimize clients' online presence through personalized digital and print marketing strategies.
• Develop and execute sales strategies across multiple platforms.
• Pursue and secure new business and revenue streams.
• Retain, manage, and expand the client base in the digital landscape.
• Collaborate within a team to manage client relationships and increase account revenue.
• Articulate and present product suite to business decision-makers.
• Maintain proactive communication with customers via various channels.
• Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.
• Manage a specified sales pipeline and devise a strategy for long-term success.
• Conduct regular client check-ins, upsell/cross-sell accounts, and address client concerns.
• Utilize CRM (Salesforce) effectively, recording all sales activities accurately.

Requirements

• Proficiency in Digital Marketing (Google AdWords, Analytics certifications preferred but not required).
• 5+ years of experience in high acquisition, consultative B2B Sales role.
• Prior experience and success track record building a new book of business.
• Problem solver who thrives on challenges and can simplify complex issues.
• Possesses a competitive nature and a collaborative team spirit.
• Excellent communication and presentation skills.
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Valid driver's license, reliable transportation, and minimum liability insurance as required by law.

Benefits

• Uncapped Earnings Potential
• Unparalleled digital and marketing training for continuous learning
• Intensive 3 week onboarding for new hires
• Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HAS, FSA, Life Insurance, Pet Insurance, 401K and more.
• Generous Time off package including Company Paid Holidays
• Energized and passionate team with a fun and flexible workplace