Digital Marketing Consultant

About the position

The LPL Financial Marketing Solutions department is seeking a digital marketing consultant with high proficiency in all facets of digital marketing. In this position, you will be the virtual chief marketing officer and the main point of contact for the LPL financial advisors you'll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors' practices. You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more. This position reports to a Marketing Manager.

Responsibilities

• Support LPL advisors via phone and email
• Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor overarching goals
• Generate an evaluation to consistently maintain each advisor's website and blog to enhance as needed
• Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors
• Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
• Learn and produce each advisor's marketing plan based on advisor preferences
• Schedule and host regular weekly or bi-weekly discussions with the advisors
• Collaborate with the advisor's office staff to ensure cohesive messaging and communications
• Collaborate with compliance to ensure the content, brand, and messaging are approved
• Conduct market research and share discoveries with each advisor
• Work as a liaison to digital vendors
• Work with LPL's current tools to integrate them into the overarching plan
• Provide feedback and program enhancements from the advisors

Requirements

• Bachelor's degree in marketing, communication, a related field, or equivalent experience
• 3-5 years of experience in marketing and digital marketing required

Nice-to-haves

• Good understanding of digital marketing tools such as Google Analytics and Google Adwords
• Financial services experience a plus, not required
• Client consulting experience preferred

Benefits

• 401K matching
• Health benefits
• Employee stock options
• Paid time off
• Volunteer time off