Population Services Internationalposted about 8 years ago
Full-time
Washington, DC
Professional, Scientific, and Technical Services
Digital Marketing Consultant
* Washington, DC, US
posted by Population Services International on February 22, 2017
*
Apply Here
Who we are
We're Population Services International (PSI), the world's leading non-profit social marketing organization. We work to make it easier for people in the developing world to be healthy by providing access to products and services that range from mosquito nets to HIV testing.
There are over 9,000 "PSI'ers" around the world. It's a motley group of entrepreneurs and professionals with a diverse range of backgrounds all the way from the medical industry to the music business, all with unique skills we bring to the .
Join us!
PSI's External Relations & Communications department positions PSI as a thought-leader and development NGO of the future. We nurture strategic relationships with donors and partners, support internal and in-country teams with external relations and raise unrestricted funds for PSI. We work hard and laugh a lot together.
We are looking for a Digital Marketing Consultant to help us plan and execute PSI's corporate and digital strategy to amplify the organization's reach, expand PSI's audience, deepen the engagement with donors and decision-makers, and raise unrestricted funding. This Digital Marketing Consultant will also be responsible for consulting with external technical and regional teams at PSI Headquarter offices to execute digital tasks assigned.
Sound like you? Read on.
Your contribution
The Digital Marketing Consultant will support ERC with all of its digital marketing needs. That includes but is not limited to, the following:
Hourly Breakdown per week (up to 40 hours)
Social media (20 hours approx.)
Processing web requests (10 hours approx.)
Analytics (5 hours approx.)
Email Marketing (5 hours approx.)
Tasks
The Digital Marketing Consultant will support ERC with all of its digital marketing needs. That includes but is not limited to, the following:
Social Media (20 hours approx.)
* Create social media dissemination strategy for each blog post and publication;
* Maintain a social media calendar;
* Engage with PSI's target audiences;
* Monitor and update social media accounts (Twitter, Linkedin, Facebook);
* Adapt to changing social media trends and recommend best practices
* Create ad campaigns on Twitter and Facebook increase reach of PSI content and acquire leads;
* Work with social media listening platform to create and maintain list of social media influencers, engage and schedule content upon approval;
* Ability to work with Photoshop, Illustrator and/or Canva to create PSI branded social media graphics to increase engagement;
Web Maintenance and Optimization (10 hours approx.)
* Knowledge of HTML, Wordpress and awareness of other content management systems
* Process web page update requests from other departments
* Upload content to the blog and optimize using alt tags, keywords, headlines etc.
* Assist PSI with website wide updating process; update 207 total webpages to complete by the end of April
* Use digital media software, Meltwater, to collect and disseminate PSI news mentions and post them on the website;
Analytics (5 hours approx.)
* Provide ERC with monthly and quarterly reports on: Blog traffic, Twitter, Facebook and LinkedIn;
Email Marketing (5 hours approx.)
* Construct PSI's weekly email newsletter, The Five
* Write compelling subject lines, headlines and body copy
Our needs
* Knowledge of HTML, Wordpress and awareness of other content management systems
* A bachelor's degree and at least 2-4 years of experience working online
* Excellent grasp of evolving social media landscape (Facebook, Twitter, Instagram) and other digital tools to successfully engage audiences
* Experience with Google analytics, SEO, and online advertising platforms
* Ability to learn quickly and efficiently, with the self-starter skills required to learn new programs as needed
* Effective project and time management skills and an aptitude to always follow through
* Ability to juggle multiple tasks in a fast-paced, hectic environment
* An openness to evolving responsibilities
* An understanding of how to nurture relationships online with donors and partners
* Ability to interact with internal and external stakeholders with professionalism and collegiality
* Strong personal initiative, team player
Apply Here
PI96915762
Population Services International
Areas of focus:
International cooperation , Community development , Network of nonprofits , Men , Women , International relations , Health and medicine , Public Health , Child Survival , Reproductive Health , International , Global Health , Capacity Building , HIV , Marketing , Social Marketing , Tuberculosis , Sexual Health , Family Planning And Reproductive Health Issues , Hiv / Aids , PSI , Malaria , Family Planning , International Development
* Washington, DC, US 20036
*
Employment type:
Contract
*
Professional level:
None specified
*
functions:
Marketing
*
Education:
4-year degree
Population Services International
Areas of focus:
International cooperation , Community development , Network of nonprofits , Men , Women , International relations , Health and medicine , Public Health , Child Survival , Reproductive Health , International , Global Health , Capacity Building , HIV , Marketing , Social Marketing , Tuberculosis , Sexual Health , Family Planning And Reproductive Health Issues , Hiv / Aids , PSI , Malaria , Family Planning , International Development
* Washington, DC, US
posted by Population Services International on February 22, 2017
*
Apply Here
Who we are
We're Population Services International (PSI), the world's leading non-profit social marketing organization. We work to make it easier for people in the developing world to be healthy by providing access to products and services that range from mosquito nets to HIV testing.
There are over 9,000 "PSI'ers" around the world. It's a motley group of entrepreneurs and professionals with a diverse range of backgrounds all the way from the medical industry to the music business, all with unique skills we bring to the .
Join us!
PSI's External Relations & Communications department positions PSI as a thought-leader and development NGO of the future. We nurture strategic relationships with donors and partners, support internal and in-country teams with external relations and raise unrestricted funds for PSI. We work hard and laugh a lot together.
We are looking for a Digital Marketing Consultant to help us plan and execute PSI's corporate and digital strategy to amplify the organization's reach, expand PSI's audience, deepen the engagement with donors and decision-makers, and raise unrestricted funding. This Digital Marketing Consultant will also be responsible for consulting with external technical and regional teams at PSI Headquarter offices to execute digital tasks assigned.
Sound like you? Read on.
Your contribution
The Digital Marketing Consultant will support ERC with all of its digital marketing needs. That includes but is not limited to, the following:
Hourly Breakdown per week (up to 40 hours)
Social media (20 hours approx.)
Processing web requests (10 hours approx.)
Analytics (5 hours approx.)
Email Marketing (5 hours approx.)
Tasks
The Digital Marketing Consultant will support ERC with all of its digital marketing needs. That includes but is not limited to, the following:
Social Media (20 hours approx.)
* Create social media dissemination strategy for each blog post and publication;
* Maintain a social media calendar;
* Engage with PSI's target audiences;
* Monitor and update social media accounts (Twitter, Linkedin, Facebook);
* Adapt to changing social media trends and recommend best practices
* Create ad campaigns on Twitter and Facebook increase reach of PSI content and acquire leads;
* Work with social media listening platform to create and maintain list of social media influencers, engage and schedule content upon approval;
* Ability to work with Photoshop, Illustrator and/or Canva to create PSI branded social media graphics to increase engagement;
Web Maintenance and Optimization (10 hours approx.)
* Knowledge of HTML, Wordpress and awareness of other content management systems
* Process web page update requests from other departments
* Upload content to the blog and optimize using alt tags, keywords, headlines etc.
* Assist PSI with website wide updating process; update 207 total webpages to complete by the end of April
* Use digital media software, Meltwater, to collect and disseminate PSI news mentions and post them on the website;
Analytics (5 hours approx.)
* Provide ERC with monthly and quarterly reports on: Blog traffic, Twitter, Facebook and LinkedIn;
Email Marketing (5 hours approx.)
* Construct PSI's weekly email newsletter, The Five
* Write compelling subject lines, headlines and body copy
Our needs
* Knowledge of HTML, Wordpress and awareness of other content management systems
* A bachelor's degree and at least 2-4 years of experience working online
* Excellent grasp of evolving social media landscape (Facebook, Twitter, Instagram) and other digital tools to successfully engage audiences
* Experience with Google analytics, SEO, and online advertising platforms
* Ability to learn quickly and efficiently, with the self-starter skills required to learn new programs as needed
* Effective project and time management skills and an aptitude to always follow through
* Ability to juggle multiple tasks in a fast-paced, hectic environment
* An openness to evolving responsibilities
* An understanding of how to nurture relationships online with donors and partners
* Ability to interact with internal and external stakeholders with professionalism and collegiality
* Strong personal initiative, team player
Apply Here
PI96915762
Population Services International
Areas of focus:
International cooperation , Community development , Network of nonprofits , Men , Women , International relations , Health and medicine , Public Health , Child Survival , Reproductive Health , International , Global Health , Capacity Building , HIV , Marketing , Social Marketing , Tuberculosis , Sexual Health , Family Planning And Reproductive Health Issues , Hiv / Aids , PSI , Malaria , Family Planning , International Development
* Washington, DC, US 20036
*
Employment type:
Contract
*
Professional level:
None specified
*
functions:
Marketing
*
Education:
4-year degree
Population Services International
Areas of focus:
International cooperation , Community development , Network of nonprofits , Men , Women , International relations , Health and medicine , Public Health , Child Survival , Reproductive Health , International , Global Health , Capacity Building , HIV , Marketing , Social Marketing , Tuberculosis , Sexual Health , Family Planning And Reproductive Health Issues , Hiv / Aids , PSI , Malaria , Family Planning , International Development
