About the position
The Digital Marketing Coordinator will lead Visit Loveland's digital marketing and external communications execution. Working closely with the Destination Marketing Manager and staff, this role will focus on creating engaging, destination-driven content that enhances the brand and connects with diverse audiences across a wide array of digital platforms. This position offers a dynamic opportunity for a creative and adaptable professional with a background in social media, website management, branding, public relations, and destination marketing. This position is full-time, Benefit Eligible, Monday-Friday, year-round with some nights and weekend responsibilities. The salary range for this position is $66,973- $90,414 per year with a hiring range of $66,973 - $78,694, depending on qualifications and experience.
Responsibilities
- Collaborate to execute projects within the marketing and content calendar for social media, website, blog, and print content.
- Create, curate, and post engaging content to build brand awareness and visitor engagement.
- Execute paid & organic campaigns across Facebook, Instagram, LinkedIn and YouTube.
- Monitor social media interactions and engage with audiences as appropriate.
- Collaborate with the Destination Marketing Manager and public relations agency to manage social media influencer relationships.
- Conduct regular website audits to ensure optimization, including tagging, linking, search terms, and content improvements.
- Assist with any content capture opportunities including photo, video, social, and print optimized media.
- Collaborate to develop & execute initiatives that enhance brand presence, visitor engagement, and destination awareness.
- Collaborate in the execution of email marketing efforts, increase website visits and revenue.
- Ensure the brand voice remains consistent and relevant online.
- Collaborate to track specific KPIs, such as website conversions, social media engagement rates, and campaign ROI.
- Attend local events, tourism trade shows, and community functions, as needed.
Requirements
- Bachelor's degree or higher in marketing, communications, journalism, graphic design, or a related field.
- 3 years experience in marketing, communications or a related field.
- Experience within tourism, hospitality, event or destination marketing preferred.
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro) is preferred.
- Proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint).
- Proficient in social media insights, Wordpress, Elementor website functionality and CRM systems.
Nice-to-haves
- Basic knowledge of Google Analytics.
- Strong written and verbal communication skills.
- Collaborative and relationship-focused with a strong work ethic.
Benefits
- Two (2) Medical plans, Dental, Vision (for self/ spouse/ children)
- A Dedicated, exclusive Employee Health and Wellness Center
- Discounted Chilson Center passes
- Paid vacation, holidays, floating holidays, and medical leave
- Flexible spending including Dependent Care
- Life Insurance, AD&D, Short-term and Long-term disability, and voluntary Critical Illness Coverage
- Retirement 401a, 457, Roth (pre-& post tax) and company match
- A Comprehensive Employee Assistance Program
- Voluntary 529 College Invest program
- Tuition Reimbursement
- Employee Referral Program
- Personal and Professional Development opportunities
- Employee Recognition Program
- Exceptional work-life balance
- Market based pay & regular performance reviews
- Local Government employment is eligible for Public Loan Forgiveness Program.
