About the position
A Digital Marketing Coordinator with bread & Butter is a digital whiz kid, go-getter, and many-hat wearer who is ready to roll up your sleeves and get to work. You can’t get enough digital whether it’s keeping up with the latest email marketing trends or testing new ad strategies. You’re also obsessed with restaurants, wine, food products, destinations and hotels and most likely have been a waiter, front desk clerk, line cook or oenophile in a past life. You are the account dynamo, helping meet client goals by crafting ads and email campaigns. A proverbial eager beaver, you meet or beat deadlines, stay ahead of trends and always look for a new way to skin a cat. You like to go big – because going home isn’t an option. You’re learning to be a problem solver. A Digital Marketing Coordinator for bread & Butter should be thoughtful, creative, possess an almost obsessive attention to detail and is the first to get in the mix when helping means the chance to learn more.
Responsibilities
- Assist with administrative duties for day-to-day advertising & digital marketing account management.
- Learn how to strategically build and manage digital ads and email campaigns for clients.
- Work in tandem with Social Media teams.
- Report to the Digital Marketing Manager.
Requirements
- Bachelor's Degree in Marketing or related field plus 1+ years of digital marketing and advertising experience.
- Proven experience in digital marketing with focus on Google Ads, Meta Ads and email marketing.
- Strong understanding of digital advertising platforms and tools, including Google ads manager, Meta business manager, and email marketing platforms (MailChimp, Constant Contact, Klayvio, etc).
- Strong writing skills to effectively communicate a brand’s message and data analysis skills to extract value from reporting tools.
- Proven working experience in digital marketing.
- Demonstrable experience in contributing to campaigns across SEM, marketing database, email, paid social media and/or display advertising campaigns.
- Knowledge of website analytics tools (e.g., Google Analytics, SEMRush).
- Experience in setting up and updating Google campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Demonstrate adaptability in the ever-changing digital space and the ability to think like a consumer.
- The ability to work with colleagues and contacts at all levels of an organization to develop compelling offers and drive growth.
- Can’t be afraid to try new things, take chances, fail and test everything.
- Attention to detail and budgetary restraints.
- Teamwork mentality.
Benefits
- Generous paid time off
- Paid sick/personal time
- Birthday off
- Endless summer Fridays (half-days year 'round)
- Flexible, hybrid schedule
- Work from any b&B office when you're in town
- Medical and dental + dependents
- Extended benefits (vision, life, disability, EAP)
- Generous maternity and family planning leave
- Holiday week in December
- 3% contribution to 401k regardless of participation
- Cell phone reimbursement
- New business bonuses
- Employee referral bonus
- Dogs welcome!
- Weekly Wine Wednesdays
- Robust training program
- Mentorship program
- Local love (yearly giveback initiative)
