About the position
The Digital Marketing Coordinator is responsible for recommending, creating and executing digital communications strategies, campaigns and messaging for Salinas Valley Health. The coordinator will guide digital projects from start to finish, and manage the digital components of projects, including but not limited to websites, SVH intranet, social media and email marketing. The Digital Marketing Coordinator will provide support to the Director of Marketing and Communications as needed. Works with the Director of Marketing and Communications to design education, outreach and marketing strategies that are culturally sensitive and effective in utilizing various platforms to reach the target audience. The coordination includes but is not limited to paid advertising online, digital marketing, mobile app, website, and community events. Effective writing skills required.
Responsibilities
- Manage SVH digital properties and channels, including websites, email, social media, and other digital tools.
- Create and post digital content on Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms and manage the content calendar.
- Evaluate website information, architecture/structure and navigation. Recommend and implement approved changes to the SVH website as determined through regular site reviews.
- Gather and analyze data in order to provide insights and recommendations to the marketing team and key organizational partners.
- Assist with digital brand reputation efforts to manage patient/consumer reviews on Google, Healthgrades and other third-party ratings sites.
- Serve as the point person for customer relationship management platforms, pull lists, reports and compile campaign tracking data.
- Ensure that all digital messaging is supportive of and consistent with SVH marketing strategies.
- Help ensure consistent brand identity and design continuity across all digital properties.
- Track metrics, create reports and recommend digital communications strategies.
- Coordinate digital marketing activities with partners, vendors, and other programs and departments.
- Occasional availability on evenings and weekends for organizational needs.
- Performs other duties as assigned.
Requirements
- Bachelor's Degree in related field required.
- A minimum of two (2) years' experience creating and publishing content on public-facing social media, websites and other digital properties preferably in the healthcare field.
- Documented writing and project management experience.
- Understanding of digital analytics, social media management tools and content management systems.
- Must be proficient with Microsoft Office Suite; knowledge of Adobe Photoshop and InDesign preferred.
- Strong writing, speaking and presentation skills.
- Bilingual - English/Spanish preferred.
