DIGITAL MARKETING COORDINATOR

About the position

The Digital Marketing Coordinator Administrator is responsible for assisting in the management of all electronic marketing, website, database and social networking activities for the Grand Traverse Resort & Casino (GTR&C) properties, including Turtle Creek Casino, Grand Traverse Resort and Spa, and Leelanau Sands Casino. Primary responsibilities will be to assist in content management, email marketing, and social marketing activity for three (3) property websites. The goal of the Digital Marketing Coordinator is to help continuously grow visitor traffic and online engagement for all three GTR&C property websites and social sites.

Responsibilities

• Assist with the management of the Casino's (GTRC) public websites on a daily basis, including content updates, graphics, and writing.
• Assist with daily content creation and regular management of the GTRC's social networking program for all revenue generating departments.
• Assist with the management of the GTRC's Internet advertising campaigns, including third-party Search Engine Optimization (SEO) program and Pay Per Click (PPC) program.
• Work closely with Hotel Manager(s) to manage and improve overall online reservations, including GTRC's online booking engine and third-party travel sites.
• Coordinates with Graphics department to maintain attractive, exciting and functional website.
• Manage and facilitate the GTRC's email marketing program, including annual email marketing plan, writing, database management, and campaign analytics.
• Perform marketing database and eCommerce analytics.
• Initiates and conducts market analyses to determine customer needs, new business opportunities, innovative Digital Marketing Coordinator trends, as well as potential electronic selling strategies.
• Assist with monthly Digital Marketing Coordinator report, detailing results, trends and ROI.
• Assist with copywriting for various campaigns, including email marketing, website content and social networking posts.
• Consults with all departments within the organization to continually update and improve websites.
• Maintain absolute best possible website/internet presence within the industry.
• Develop and maintain strong interpersonal relations with internal and external clientele, both current and prospective.
• Must understand and abide by all environmental practices of Grand Traverse Resort & Casinos.
• Willingness to cross-train and provide support in related areas of operations.
• All other duties as assigned.

Requirements

• Must have a Bachelors Degree (B.A.) in Marketing related studies with two (2) or more years of Internet marketing experience.
• Requires knowledge of the latest in e-marketing, including Web, social, and mobile marketing.
• High level of proficiency in Word, Excel, Power Point is a must.
• Basic level of proficiency in Photoshop, InDesign, Illustrator, and Adobe Acrobat.
• Must have a valid Michigan driver's license and be insurable by the Tribes' insurance carrier.

Nice-to-haves

• Experience with online analytics software.
• Experience with online social campaign software.
• Ability to learn new software programs quickly.
• Must possess excellent oral and written communications with a orientation to detail.
• Must effectively present information and respond to questions from managers, staff and vendors, both technical and non-technical users.
• Must remain up to date on current and emerging technologies.
• PC and Macintosh computer experience preferred.

Benefits

• One FREE meal per shift
• 401K with match (after 1 year) plus weekly contributions
• Weekly Pay Days and Daily Pay Available
• Paid Time Off (PTO), Paid Holidays & Jury Pay
• Voluntary Vision
• Voluntary AFLAC Plans Available
• Employee Referral Program
• Gas Discounts at our Markets
• Cannabis Store Discounts
• Giftshop and Food Discounts
• Employee appreciation events and prizes
• Competitive Medical, Dental, Prescription Plans for full time employees
• Paid Bereavement for full time employees
• Life Insurance Coverage for full time employees
• Voluntary Short and Long Term Disability Coverage for full time employees