About the position
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, Middle East, Europe and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there! We are currently looking for a talented and driven Performance Marketing Executive to join our team in New York. As we expand our presence and capabilities in New York, it becomes increasingly important to raise awareness and boost user acquisition through online advertising. Your key objective would be to drive User Acquisition growth for our New York market.
Responsibilities
- Use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads.
- Ensure to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget.
- Analyze and utilize existing data from various tools and platforms to make informed decisions.
- Create end to end marketing campaigns based on data research and analysis.
- Manage Google Ads, Facebook Ads, and other paid social platforms.
- Be open to trying new channels and learn from them through A/B testing targeting, strategies, and creatives.
- Find creative online campaigns to move User and Driver Acquisition numbers.
- Think from a perspective of a user or a driver & build user journeys which are seamless.
- Self-organize, be passionate with a can-do attitude, and own end-to-end projects.
Requirements
- A minimum of 3 years experience in digital marketing for e-commerce or tech industry.
- Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC).
- A strong understanding of ad formats in Google.
- Experience in setting up remarketing/retargeting ads.
- Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing.
- Experience in running A/B testing.
- Experience in collecting and analyzing data.
- The ability to source information and learn on the fly.
- An analytical and critical thinking mindset.
- Independence, drive, and ability to work in a team.
- Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools.
- An ability to multitask and perform under tight deadlines.
- Good command of English.
