Digital Marketing Intern

About the position

The Digital Marketing Intern will be a motivated and organized individual on the CPI team who will assist in enhancing our digital presence. This intern will play a crucial role in transitioning existing landing pages from CPI's automation platform, Microsoft Dynamics, to our public website content management system (CMS), Optimizely. This project offers an opportunity to gain hands-on experience in website page creation and lead generation. This intern will be well organized, enthusiastic, and have a keen interest in digital marketing.

Responsibilities

• Build new landing pages: Help create new landing pages in Optimizely, ensuring they are visually appealing, user-friendly, and efficient for search engine optimization (SEO).
• Image library management: Responsible for adding and organizing images in the image library, enhancing the visual content of our pages.
• Form integration: Create lead-generating forms on landing pages, helping to capture valuable customer information.
• Project management: Will assist and collaborate on tasks and projects with various teams.
• Collaboration: Work closely with the Digital Marketing and the Marketing Automation teams, gaining insights and experience in digital marketing strategy and tactics.
• Perform other position-related duties as assigned.

Requirements

• High School diploma or GED
• Current standing as a sophomore or higher in college pursuing a degree in marketing, communications, business, digital media, or a related field
• Experience with Microsoft Office Suite products (Excel, PowerPoint, Word)
• Well-developed interpersonal skills
• Knowledge of digital marketing concepts and principles, CMS management, and lead generation
• Knowledge of HTML and basic web design principles
• Knowledge of user experience (UX) best practices for web pages and landing pages
• Strong organizational and project management skills to handle multiple tasks efficiently
• Attention to detail to ensure content accuracy and consistency
• Strong written and verbal communication skills for collaborating with teams and stakeholders
• Ability to learn new tools and platforms quickly and apply knowledge effectively
• Ability to work independently with minimal supervision while also collaborating with a team
• Ability to manage deadlines and execute tasks in a fast-paced environment
• Adaptability and willingness to learn new technologies and digital marketing strategies
• Accountability for work produced
• Positive attitude, high-energy

Benefits

• $18.00 - $20.00/hour
• April - May schedule