Digital Marketing Manager - Amazon Ads

About the position

The Digital Marketing Manager - Amazon Ads will develop, execute, and optimize advertising campaigns to drive product sales on Amazon. This role requires a deep understanding of Amazon's advertising platform, a strategic mindset, and the ability to analyze data to improve performance. The ideal candidate will have experience managing Amazon PPC campaigns, DSP advertising, and other promotional strategies to maximize ROI.

Responsibilities

• Plan, implement, and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Conduct keyword research, bid optimization, and audience targeting to improve ad performance.
• Monitor and analyze campaign metrics, identifying trends and making data-driven adjustments.
• Collaborate with marketing, sales, and product teams to align advertising strategies with business goals.
• Develop A/B testing strategies to improve click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).
• Stay updated with Amazon Ads best practices, new features, and industry trends.
• Provide regular reporting on campaign performance and insights to stakeholders.
• Manage ad budgets effectively to maximize ROI while controlling costs.
• Manage relationships with advertising agencies to ensure alignment with strategic goals and campaign effectiveness.
• Optimize product listings for search ranking, ensuring they are fully optimized with relevant keywords, high-quality images, and compelling copy.
• Launch new Retail Media Networks in DIY/Tools and Home Improvement category including Home Depot, Walmart, and Lowes.

Requirements

• 3+ years of experience managing Amazon advertising campaigns.
• Strong understanding of Amazon Seller Central and/or Amazon Vendor Central.
• Experience with PPC management tools like Skai and analytics platforms.
• Proficiency in data analysis and the ability to interpret performance metrics.
• Excellent communication and collaboration skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analytics platforms is a plus.
• Bachelor's Degree in marketing, business, or related field

Benefits

• Competitive compensation package
• Comprehensive benefits plans including medical and dental insurance
• Company-sponsored life insurance
• Retirement security savings plan
• Short- and long-term disability programs
• Tuition assistance