About the position
The role sits on the Brand Media and Organic Social Media team, which ladders up under the Brand and Community Marketing organization. The team handles the strategy, planning, buying, and execution of all enterprise brand media plans and awareness plans. The team works across all lines of business internally at TD, as well as directly with our media agency of record. Typical day for this individual looks like many other marketing managers in any industry. The individual will act as the COE and subject matter expert in their area, working closely with our team, the project owners, and our media agency partners to develop strategies and tactical plans that help to reach the marketing and business objectives. The individual will work primarily on local and regional initiatives, an area of increased importance moving forward as TD's regional approach is evolving and becoming more integral to its future success. The individual would work with the other media professionals on the team to create overall brand media strategy, as well as our counterparts on the brand strategy team to ensure all plans are following TD's brand guidelines. The individual would be in platform a good bit for normal monitoring and optimizations, as well as pacing and media buying. They would be working closely with the distribution marketing team (which handles local/regional/sponsorship plans) as the media COE, and be the liaison between TD and our media agency Zenith. The Digital Marketing Manager is a marketing subject matter expert that manages complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space. This role is primarily responsible for complex and/or high-risk internal and external consulting and advisory services for businesses or functions within own portfolio, as well as supporting capability development within the marketing space.
Responsibilities
- Act as the COE and subject matter expert in marketing strategies.
- Develop strategies and tactical plans to meet marketing and business objectives.
- Work on local and regional initiatives to support TD's evolving regional approach.
- Create overall brand media strategy in collaboration with media professionals.
- Ensure all plans adhere to TD's brand guidelines.
- Monitor and optimize media buying and pacing.
- Liaise between TD and media agency partners.
- Manage complex and high-risk marketing projects and campaigns.
- Provide internal and external consulting and advisory services.
- Support capability development within the marketing space.
Requirements
- Undergraduate degree and/or relevant professional certifications.
- 7+ years of relevant experience in marketing.
- Proficient knowledge of multiple marketing disciplines and strategy development.
- Knowledge of current and emerging competitor and market trends.
- Ability to manage a budget and work within its constraints.
- Ability to lead, plan, implement, and evaluate program/project activities.
- Effective communication skills in both oral and written form.
- Ability to work collaboratively and build relationships.
- Skill in using computer applications including MS Office.
- Ability to analyze, organize, and prioritize work while meeting deadlines.
Nice-to-haves
- Awareness of media strategy, planning, buying, and execution.
- Experience in media sponsorship package negotiation and evaluation.
- Agency management experience or working closely with media agencies.
- Proficient in campaign setup and maintenance in social media and search platforms.
- Understanding of martech space and in-platform campaign measurement strategies.
- Experience in developing long-term measurement plans for attribution.
Benefits
- Base salary and variable compensation/incentive awards.
- Health and well-being benefits.
- Savings and retirement programs.
- Paid time off including Vacation PTO, Flex PTO, and Holiday PTO.
- Banking benefits and discounts.
- Career development opportunities.
- Reward and recognition programs.
