About the position
At Delta Faucet, we are dedicated to redefining everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we pride ourselves on our commitment to quality, sustainability, and customer satisfaction. Join us in our mission to create solutions that inspire and elevate the lives of our customers. Are you passionate about interior design, fashion, and luxury products? Do you want to apply your digital marketing expertise to a design-driven, fashion-inspired brand? Join Brizo®, where you'll work with a collaborative team in a fast-paced, innovative environment that celebrates creativity and excellence. As the Digital Marketing Manager, you'll play a key role in enhancing Brizo's digital presence to increase brand engagement and advocacy. Collaborating with cross-functional internal teams and external agency partners, you'll drive forward-thinking strategies that align with brand and business goals. This role provides significant opportunity for independence and growth.
Responsibilities
- Develop and implement digital marketing strategies across paid, owned, and earned media (SEO, SEM, email, social, web, and display advertising).
- Lead day-to-day execution and optimization of digital marketing strategies to ensure timely, brand-aligned delivery.
- Monitor industry trends and emerging digital platforms to keep the brand at the forefront of innovation.
- Analyze performance marketing campaigns and digital engagement using analytics tools; identify insights and present actionable recommendations.
- Report on KPIs, delivering concise insights that inform strategic decisions.
- Maintain marketing data quality and ensure adherence to governance best practices.
- Oversee website content updates, product launches, and campaign integrations.
- Collaborate cross-functionally to identify and implement website enhancements, focusing on UX and performance improvements.
- Apply SEO/SEM best practices to drive traffic and engagement, maintaining consistent brand messaging and tone.
- Support and optimize email campaigns across key segments, including content creation, automation, A/B testing, and performance analysis.
- Work with brand and agency teams to strategize, create, and optimize content for social channels and digital campaigns.
- Manage and grow the brand's presence across platforms like Instagram, Pinterest, LinkedIn, and Facebook.
- Work closely with Brand Marketing, Product Marketing, Channel Marketing, and the Digital Experience team.
- Support broader digital initiatives, including CRM (Salesforce), Marketing Cloud, PIM systems, and social listening tools.
- Act as a strategic partner and trusted advisor to internal stakeholders.
Requirements
- B.S. or B.A. in Marketing, Advertising, Communications, or related business field.
- 7+ years of digital marketing experience; or equivalent combination of education and experience.
- In-depth experience developing and managing marketing strategies and campaign executions for social, email, blog and web.
- Expertise with various digital tools and platforms like marketing automation and customer data platforms (SalesForce preferred).
- Proficient in making basic website updates on platforms such as Drupal or WordPress.
- Proven experience with web design and UX.
- Experience with SEO and SEM strategy and keyword research.
- Experience creating email marketing campaigns within a CRM system.
- Effective and clear communicator, able to convey complex ideas in a concise manner; both verbally and in writing to various audiences.
- Comfortable working independently within tight, and often changing, timelines while managing competing priorities.
Benefits
- Hybrid Work Model: A hybrid work environment consisting of in-office and remote work.
- Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
- Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
- Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.
