About the position
As a Digital Marketing Manager at Tixr, you'll join our collaborative, high-growth team shaping the future of live event technology. Reporting to the Senior Digital Marketing Manager and Head of Sales Strategy, you'll serve as a resident marketing strategist for our clients, focusing on advanced analytics implementation, conversion optimization, and data-driven marketing strategies. You'll educate clients on our best-in-breed marketing tools and modern strategies while providing hands-on technical expertise to help them enhance fan engagement, boost ticket sales and optimize marketing spend, in addition to supporting our larger marketing initiatives. This contract-to-hire position offers exceptional growth potential with the opportunity to transition to a full-time role for top performers. You'll work at the intersection of data, technology, and marketing while gaining valuable experience with cutting-edge digital tools, live event marketing strategies, and cross-functional teams that drive real impact for clients and our business.
Responsibilities
- Implement, troubleshoot, and optimize complex tracking setups including GA4, conversion pixels, and conversion tracking across multiple platforms and client accounts
- Pull, interpret, and visualize data from multiple sources (e.g. GA4, advertising platforms, etc.) to create comprehensive reports and actionable insights for internal teams and clients
- Serve as a technical marketing resource for client-facing teams, providing expert guidance on digital marketing focus areas
- Support testing initiatives, conversion rate optimization projects, and performance marketing efforts to improve ROI and user engagement
- Create and maintain technical documentation, best practice guides, and training materials to build digital marketing fluency across the organization
- Evaluate, implement, and manage martech stack inclusive of CDPs, attribution tools, and advanced analytics platforms
- Work closely with Client Success, Partnerships, and Product teams to integrate marketing insights into client strategies and product development
Requirements
- 3-4+ years of professional experience in digital marketing with a focus on analytics, tracking, and technical implementation
- Advanced proficiency in Google Analytics 4 and web analytics platforms. Bonus points for expertise in Looker Studio.
- Strong experience with tracking pixel implementation, conversion tracking, and attribution modeling across multiple advertising platforms (Google Ads, Meta, etc.)
- Working knowledge of Customer Data Platforms (CDPs) and marketing automation tools
- Proficiency in data visualization tools and advanced Excel/Google Sheets functions
- Experience with HTML, basic JavaScript, and understanding of how tracking codes function
- Strong analytical mindset with ability to translate complex data into actionable business insights
- Excellent communication skills with ability to explain technical concepts to non-technical stakeholders
- Bachelor's degree in Marketing, Analytics, Business, or related field (or equivalent experience)
- Ability to work hybrid schedule with regular presence in Santa Monica office
Nice-to-haves
- Previous experience in live events, entertainment, or related eCommerce industries
- Expertise in server-side tracking and advanced measurement solutions
- Knowledge of HTML/SQL and experience in working with large datasets
- Experience with marketing automation platforms (HubSpot, etc.)
- Understanding of privacy regulations (GDPR, CCPA) and their impact on digital marketing
- Certification in Google Analytics, Google Ads, or other relevant platforms
- Previous client-facing or consulting experience
Benefits
- Competitive compensation rate
- Potential for full-time conversion with competitive salary and benefits
- Flexible PTO policy
- Access to select live events and client experiences
- Modern, collaborative office environment in the heart of Santa Monica
- Direct mentorship from senior leaders with extensive industry experience
