About the position
A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value. Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are! Crocs is seeking a data-driven and strategic Digital Marketing Manager to lead paid media efforts across key marketplace and etail platforms, with a primary focus on Amazon Ads and TikTok Shop Ads. This role is ideal for someone who thrives in a fast-paced environment, enjoys solving complex marketing challenges, and is passionate about driving measurable growth through performance marketing.
Responsibilities
- Lead strategy, execution, and optimization of paid media campaigns across Amazon, TikTok Shop, Criteo, and eBay Ads
- Manage and direct agency partners to ensure alignment with performance goals and brand strategy
- Implement self-service ad campaigns on marketplace platforms such as TikTok Shop Ads and Criteo
- Own full-funnel Amazon Advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
- Monitor campaign performance, conduct deep-dive analyses, and implement robust A/B testing strategies
- Allocate and manage paid media budgets to meet both short- and long-term revenue goals
- Develop and present clear, actionable reports on campaign performance and testing outcomes
- Collaborate with cross-functional teams (e.g., GTM, sales, planning) to align marketing efforts with business objectives
- Stay current on digital marketing trends, tools, and best practices, serving as the in-house subject matter expert for marketplace paid media
- Use data analytics to drive decision-making and continuously improve campaign efficiency
- Demonstrates strong organizational skills and clear communication, consistently meeting deadlines, prioritizing tasks effectively, and proactively flagging risks or delays
- Maintains a positive, solutions-oriented mindset, responding flexibly to special projects and evolving business needs
Requirements
- Bachelor’s degree or equivalent experience in Marketing, Communications, Advertising, or a related field
- 6+ years of hands-on experience running paid media performance marketing campaigns, preferably in a retail or agency environment
- Deep understanding of Amazon Advertising platforms (PPC, AMC, DSP) and analytics tools such as Stackline, Helium10, or JungleScout
- Proven ability to use data and analytics to drive campaign optimization and business decisions
- Strong understanding of bid optimization tools and performance metrics (e.g., ROAS, ACOS)
- Experience handling agency relationships and using partner insights to improve results
- Excellent communication skills (written and verbal) and the ability to present complex data clearly
- Strong project management skills with the ability to prioritize and multitask in a fast-paced environment
- Critical thinker with a growth mindset and a passion for continuous improvement
Nice-to-haves
- Amazon Ads Certification or equivalent experience preferred
- Experience with additional marketplace ad platforms (e.g., Criteo, TikTok Shop Ads) preferred
- Familiarity with Amazon AMC data, attribution modeling and incrementality testing preferred
Benefits
- Medical, dental, and vision coverage
- Life and AD&D insurance
- Short and long-term disability coverage
- Paid time off
- Employee assistance program
- Participation in a 401k program that includes company match
- Company incentive program
- Flexible work schedule
