Digital Marketing Manager - Sports Facilities Management

About the position

The Digital Marketing Manager will be SFM's in-house digital marketing consultant to all managed properties and assist with paid digital media strategies, social media advertising, creating standard campaigns and strategies to drive revenue initiatives, and execute reporting. This position will work directly with Marketing Leadership, SFM Clients, and SF Network marketing staff.

Responsibilities

• Provide digital marketing consulting for venues in the SF Network including SEO Plan & Approach, Google/SEM Advertising Plan & Approach, Social Media Advertising & Approach, KPI Identification & Benchmarking.
• Create standard reporting for digital marketing for all SF Network venues.
• Be a consulting resource for venues in the network regarding website and digital marketing best practices.
• Create and deliver client/executive presentations of work, goals, strategies, and results.
• Author standardized digital marketing campaigns that can be executed by on-site marketers in the SF Network.
• Assist marketers in the SF Network in selecting freelancers or agencies to execute digital marketing scopes.
• Expertise in Wordpress backend for SEO management.
• Understand digital marketing funnel, tracking, and impact on website design.
• Provide website review, reports, and recommendations on optimizing site performance.
• Lead & execute digital media strategy and paid digital campaigns for The Sports Facilities Companies including Google Adwords, social media, SEO strategy, and geo-fencing.
• Analyze and report on the ROI of digital marketing campaigns, using tools like Google Analytics, SEMrush, and HubSpot to provide actionable insights and recommendations for future improvements.
• Conduct keyword research and Implement SEO best practices across websites by optimizing page titles, meta descriptions, headers, and other key on-page elements to improve search engine rankings.
• Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity.
• Research and identify URL architecture, page errors, content and navigational issues, and other factors that impact the technical performance of a website.
• Collaborate with internal and external teams to ensure digital marketing funnels align with website design, tracking, and user journey optimization.
• Other tasks as assigned.

Requirements

• Bachelor's degree in marketing or related field or equivalent experience.
• 4-5 years of experience working with paid digital media, organic social media, google media, etc.
• Ability to utilize and guide team members through the setup and execution of paid campaigns with Facebook, Google, etc.
• Experience with social media management software/programs such as Sprout, Hootsuite, etc.
• Experience with Google Analytics.
• Experience in establishing KPIs in the digital marketing field.
• Experience using Facebook, Instagram, LinkedIn and other social media.
• Experience with SEM Rush, Google Analytics, Google Ads, Google Tags, Meta Business, Sprout Social, HubSpot, WordPress / Elementor, and other platforms.
• Must be creative with an eye for detail.
• Must be a team player and someone who is willing to jump in and help with multiple projects.
• Must be a critical thinker.
• Must have great interpersonal, presentation and communication skills.

Nice-to-haves

• Experience with sports, customer service or the hospitality industry.