Digital Marketing Manager

About the position

Union Square & Co. is seeking a Digital Marketing Manager to elevate our brand presence, drive engagement, grow audiences, and enhance brand visibility across social and digital channels. This role is pivotal to our marketing efforts—from concept to content planning and execution — across social media and digital marketing. This position works with multiple teams, serving as a member of the marketing department, and as a liaison among the various functions that feed into and support company sales and marketing include the design, editorial, publicity, sales, and central marketing teams.

Responsibilities

• Develop and manage comprehensive organic and paid social media plans in collaboration with marketing campaigns across Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
• Craft compelling, on-brand content—posts, stories, Reels, short-form videos, imagery, email, and digital ads—collaborating with editorial, design, and authors/ author teams.
• Moderate comments and DMs in real-time, foster engagement, liaise with influencers/authors, and uphold outstanding customer interaction.
• Plan and optimize paid campaigns (Meta, TikTok, Google, display, email) for key titles/events. Track budgets, A/B tests, ROI, CTR, conversion rates.
• Monitor KPIs (growth, reach, engagement); create monthly reports with insights, optimization recommendations, and executive summaries detailing key performance metrics.
• Apply SEO best practices to social and digital written content; partner with web teams to improve landing page performance and digital assets, maximize metadata and keyword research.
• Collaborate on photoshoots, produce original photography, motion graphics, video, lifestyle visuals, and create graphic assets with Canva/Adobe Suite.
• Stay ahead of algorithm shifts, platform features, tools, and trends—recommend and test new tactics.
• Coordinate with internal and external stakeholders to execute campaigns; manage freelance contracts, invoicing, and documentation.

Requirements

• Bachelor’s Degree and 5+ years in social media or digital marketing roles; proven track record driving engagement and managing paid campaigns.
• Deep knowledge of Meta and TikTok ad platforms, Hootsuite, or related tools for Meta/IG business account management.
• Strong fluency in Canva and Adobe Creative Suite; photography or video experience a plus. SEO and analytics tools (Google Analytics, Sprout, or equivalent).
• Demonstrated ability to analyze data, derive actionable insights, and refine content and campaign strategies to maximize impact.
• Excellent writing/editing skills; strong visual storytelling capabilities; highly detail oriented.
• Proven ability to manage multi-component initiatives under tight deadlines in a fast-paced environment, using project management like Asana. Able to execute and improve upon workflow efficiencies.
• Self-motivated, collaborative, strategic thinker with authentic enthusiasm for books and storytelling.

Benefits

• medical
• dental
• vision
• basic and supplemental life
• short-term and long-term disability
• accidental death and dismemberment
• critical illness
• hospital indemnity
• long-term care
• health and dependent care FSA
• commuter benefit plan
• employee assistance program
• tuition reimbursement
• travel assistance
• 401(k)
• discretionary bonus program
• PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
• group discounts on auto and home insurance and legal services