About the position
We are looking for a dynamic Digital Marketing Manager to join our growing Corporate Marketing team in Los Angeles. This role is a highly organized, forward-thinking self-starter with a high level of expertise in planning, executing, and measuring digital marketing initiatives. Reporting into the Head of Marketing and working closely with teams across our portfolio of distinctive hospitality brands: The LINE Hotels, The Ned US, and Saguaro Palm Springs. The Digital Marketing Manager will be primarily responsible for managing our company websites, email communications and digital marketing strategies. The ideal candidate is highly organized, and detail oriented with an ability to think and plan strategically in collaboration with others.
Responsibilities
- Manage, update and audit all websites for The LINE Hotels, The Ned (US), and Saguaro Palm Springs
- Manage the design, development and deployment of all marketing campaigns and email communications. Use personalized and dynamic content to increase performance
- Manage digital marketing agency relationship to ensure success of Google AdWords, Social Media Advertising and PPC campaigns. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Collaborate with our digital agency partner to review and identify SEO opportunities for implementing brand-relevant content.
- Collaborate with property Brand Experience Managers in planning marketing campaigns and developing special offers to ensure a consistent and compelling experience and drive revenue across all media channels
- Maintain brand consistency and exceptional quality standards across all guest-facing content
- Assist in developing content needed for editorial calendar and digital communication plans
- Manage third party digital sites (OTA's, OpenTable, Yelp) and the representation of our brands on their platforms
- Evaluate emerging marketing technologies and provide thought leadership and perspective for adoption where appropriate
- Maintain existing regular monthly and yearly analytics reports, and develop new reports as needs arise.
- Develop and analyze performance reports to deliver actionable insights and communicate key findings and recommendations across the organization.
Requirements
- BS/MS degree in Marketing or related field preferred
- 3+ years in digital performance marketing, with a focus on conversion/revenue
- Experience in Hotel Marketing with systems including Saber/Synxis, CRS, Cendyn/Revinate and CRM
- Proficient knowledge of WordPress, MS Office, Adobe Creative Suite, Google Suite and Google Analytics. Experience in Airtable is a plus
- Experience in managing marketing agencies and working with lifestyle brands
- Proven success managing high-performing websites
- Detail-oriented with strong organizational skills and proven ability to manage and prioritize multiple workstreams in fast-paced environments
- Strong written and verbal communication skills
- Guest service mindset and collaborative attitude
- Based in Los Angeles and willing to travel via airplane
Benefits
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
