Digital Marketing Manager

About the position

Are you ready to embark on a journey where your passion for digital marketing and knack for developing captivating strategies converge to ignite engagement? If you're seeking a role promising growth opportunities and a chance to delve into every facet of digital marketing, let's talk! CentiMark, the leading commercial roofing and flooring contractor, is looking for a dynamic, visionary individual to support our B2B digital marketing strategies and help support the overall marketing plan.

Responsibilities

• Work with sales and marketing leadership to integrate digital marketing strategies, across all digital channels, into overall sales and marketing strategies to drive online traffic, engagement and lead generation.
• Develop, design and implement marketing assets for digital campaigns, including emails, landing pages, videos and paid ads.
• Create and collaborate on all content needed to build marketing assets, including newsletters, blogs, websites, emails, brochures and social media.
• Lead the ongoing performance, maintenance and improvement strategies of company websites, social pages and listings to optimize conversions and rankings.
• Monitor and evaluate ongoing digital marketing performance against key performance metrics and targets.
• Identify trends and insights to optimize spend and refine strategies based on data.
• Provide ongoing support with the execution of ongoing marketing initiatives to drive overall company objectives as needed.
• Manage confidential information.

Requirements

• B2B marketing experience is preferred.
• 5+ years of experience with CMS platforms and website design, preferably Joomla.
• 5+ years of experience with marketing automation platforms, preferably Account Engagement by Salesforce.
• Experience using Google Analytics and Google Tag Manager.
• Fluency with Adobe Creative Suite and Google applications.
• Competency in UI/UX, social media marketing trends and modern digital design.
• BA/BS degree in a related field.
• Individuals must be highly detail-oriented.
• Excellent organizational skills with the ability to multitask and manage multiple priorities.
• Be a proactive self-starter with the ability to work independently or collaboratively with other departments.
• Strong verbal and written communication skills.

Benefits

• Health Insurance (including medical, dental and vision)
• Life Insurance
• Holidays and Vacation
• 401K savings plan
• Employee Stock Option Plan (ESOP)