Digital Marketing Manager

About the position

The Marketing Manager is responsible for developing, implementing and analyzing strategies for effective traffic generation for communities in their portfolio. This includes providing the best data possible to drive traffic/tours/marketing spend decisions. Successful on-time/within budget lease-ups and timely program implementation for both lease-ups and stabilized communities is a daily activity. Managing Gables and third-party client relationships is critical to the portfolio's success. This position may be based in Dallas, Houston, or Atlanta based on candidate preference.

Responsibilities

• Manage and support all lease-up efforts in the assigned markets
• Represent the markets as the regional marketing expert, recommending, outlining, and managing strategic marketing plans
• Work with the CMs/RMs/VPs to ensure traffic opportunities to the communities are being maximized, marketing standards are being followed, and renovations and lease-ups are on budget as far as traffic/leases
• Assist with 3rd party RFP new business presentations as needed
• Leverage additional existing and new software to improve the customer experience
• Manage Gables Residential's social media presence
• Manage Gable Residential's collateral storefront
• Help identify, implement, measure, optimize, drive, and manage new marketing initiatives
• Apply knowledge to interpret data and improve performance, both qualitative and quantitative
• Manage ILSs and other digital marketing efforts and related relationships, listing opportunities and enhancements and enhanced positioning
• Create and manage lease-up plans, takeovers and 3rd party presentations
• Oversee several marketing programs and improve upon reporting capabilities
• Analyze marketing metrics to identify cause and effect relationships
• Identify positive financial outcomes to increase profitability
• Develop strategies for marketing campaigns and examine related data
• Keep abreast of industry news and trends
• Other related responsibilities as defined by the VP or SVP

Requirements

• Previous Multifamily apartment marketing experience required
• Proven experience in successful lease-ups
• Solid experience in data analysis and reporting
• Background project management
• Excel and word expert
• Superb communication and multi-tasking skills with attention to details
• Strong math and analytical skills
• Problem-solving aptitude and teamwork attitude
• Innovative and creative
• Ability to communicate and present across company departments and management levels
• Passionate and knowledgeable about marketing and customer services
• Provide actionable research results to inform key business decisions
• Effective communication and presentation skills with stakeholders at all levels
• Ability to work across all company disciplines including Revenue Management, Asset Management and IT
• Position requires the ability to read and write English fluently

Nice-to-haves

• An MBA or other advanced education is preferred
• Five to seven years' experience in multi-family marketing

Benefits

• Compensation: $80,000-$95,000 plus bonuses
• Health and retirement benefits available