Digital Marketing Manager

About the position

The Digital Marketing Manager at Blinn College provides leadership, expertise, and oversight for the college's web and social media presence. This includes managing website content, functional innovation, search engine optimization (SEO), and ensuring overall utility. The position is responsible for developing and implementing processes for real-time updates to the college website, generating content that is user-friendly, and working with stakeholders to enhance the online experience. The role also involves managing the college's Content Management System (CMS) and overseeing the performance of the Web Content Specialist.

Responsibilities

• Oversee the review of all content submitted by internal clients to ensure it is optimized for SEO and accurately represents all programs across the College District.
• Develop, implement, and maintain processes for making real-time updates to the College website to improve site visits, SEO, and stakeholder engagement.
• Work with College stakeholders to generate clear, consistent, and user-friendly content.
• Generate social media content and design strategies to drive web traffic.
• Manage the College's Content Management System to create and edit web pages and content.
• Oversee the performance of the Web Content Specialist.
• Provide strategic direction for the navigation and information architecture of the Blinn College District website.
• Develop and maintain policies and procedures for visual, content, legal, and government requirements, accessibility, and functional standards.
• Generate reports regarding website traffic.
• Perform other duties as assigned by the Director of Communications, Media Relations, and Marketing.

Requirements

• Bachelor's degree in marketing or a related field and a minimum of three years of relevant experience managing and executing online marketing and communications, or an associate degree in marketing or a related field and a minimum of six years of relevant experience.
• Previous experience managing an organization's website built with a content management system (CMS).
• Experience managing web and content production, information architecture, user experience, interactive design, and analytics/testing.
• Strong leadership and customer service skills.
• Strong written communications and editing skills.
• Strong organizational and project management skills.
• Strong knowledge of web design and digital marketing best practices, including SEO and content marketing.
• Strong knowledge of content management systems and web applications.
• Knowledge of web standards, government requirements, and web accessibility requirements (ADA).
• Ability to work collaboratively with internal and external stakeholders.
• Ability to utilize Google Analytics to gather and analyze website data.

Nice-to-haves

• Advanced degrees or certifications in marketing or a related field.
• Previous community college marketing experience.
• Hands-on experience managing web and social media teams.
• Previous experience with Hannon Hill's Cascade content management system.

Benefits

• 100% health insurance coverage for full-time employees.
• 50% health insurance coverage for dependents.
• Two times annual salary in life insurance benefits.
• 96 hours vacation leave per year.
• 40 hours discretionary leave per year.
• 16 hours personal leave per year.
• 8 hours sick leave per month.
• Paid leave for college designated holidays, spring break, Thanksgiving, and Christmas break (approx. 25 days per year).